Rockstar Energy Drink
by Celsius Holdings, Inc. (U.S. and Canada); PepsiCo, Inc. (international markets)
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Sep 15, 2015Last Updated Sep 15, 2015Dr Pepper Snapple, Rockstar Outperform Rivals in Latest “All Channel” Nielsen DataAs volume sales of carbonated soft drinks remain in a freefall, major soda manufacturers continue to push the envelope with price increases, yet struggle to…
Oct 15, 2014Last Updated Jan 11, 2016Video: New Products, C-Store Trends and a Recap of NACS 2014In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
Sep 16, 2014Last Updated Sep 9, 2015Eye on the Market: Beverage Pricing in East L.A.At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only…
Nov 21, 2013Last Updated Sep 9, 2015On the Air, Blumenthal Continues Energy Drink BattleAfter Senator Richard Durbin (D-IL) received a tweet with an image of a toy boat draped in branding from Rockstar Energy, CNN anchor Jake Tapper aired Senator…Apr 16, 2013Rockstar Announces UPROAR Festival Tour Dates, Cities And VenuesFourth Annual Touring Rock Music And Lifestyle Festival Launches August 9 In Scranton, PA And Wraps September 15 In Irvine, CA LOS ANGELES, April 16, 2013…
Jun 26, 2012Last Updated Sep 9, 2015FDA Warns Rockstar on Coffee & Energy LineFor the second time this year, the FDA has warned a beverage company that products labeled as supplements must be sold and marketed as supplements, not…Dec 30, 2004BevNET.com’s “Best Of” 2004(Note: This article also ran in the January/February issue of Beverage Spectrum Magazine) Two thousand and four was an interesting year for the soft-drink…