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Pepsi Edge Coming Soon: First Wave to Hit Store Shelves in Mid-June

PURCHASE, N.Y. – May 24, 2004 – Pepsi-Cola North America today announced that its new cola with half the sugar, carbs and calories of regular colas will begin hitting store shelves nationwide in mid-June. This first phase of the introduction will include 20-ounce bottles and six packs of 12-ounce cans. Later this summer – closer […]

Agreement Expands Strategic Partnership

New York, April 1, 2004 – PepsiCo and the National Football League announced today they have reached an agreement in principle to extend through the 2011 season their strategic sponsorship that began in 2002. The current agreement was set to expire after the 2006 season. PepsiCo will continue to have rights to all NFL trademarks, […]

Mountain Dew LiveWire Returns for Summer Run

PURCHASE, N.Y. – March 22, 2004 – The spark is back. Due to an overwhelmingly positive response from consumers, Pepsi-Cola North America (PCNA) is bringing Mountain Dew LiveWire back to store shelves nationwide beginning this week. It will remain in market through August. @@img1 Mountain Dew LiveWire – the unmistakable flavor of Mountain Dew with […]

Pepsi-Cola North America to Launch ‘Pepsi Edge,’ a Full-Flavored Cola with 50% Less Sugar, Carbs and Calories

@@img1 Pepsi-Cola North America today announced at its national bottlers convention in Las Vegas that it will launch Pepsi Edge, the first full-flavored cola with 50% less sugar, carbohydrates and calories than regular colas. Pepsi Edge delivers its full-flavored cola taste through a unique blend of Splenda (sucralose) and high fructose corn syrup. The national […]

Pepsi-Cola Reveals Super Bowl Advertising Playbook

There will be five new commercials for Pepsi and Sierra Mist on Super Bowl XXXVIII. The spots, airing in the first, second and third quarters over a total of three minutes, will mark the 19th straight year that PCNA has advertised in the big game. The descriptions below offer a snapshot of what viewers can […]

PEPSICO PROVIDES YEAR-END ASSESSMENT AND 2004 OUTLOOK; ANNOUNCES STRATEGIC STEPS TO CONTINUE GROWTH RECORD

PURCHASE, N.Y., Dec. 2 /PRNewswire-FirstCall/ — In conjunction with a meeting with investors scheduled for today in New York City, PepsiCo: (1) affirmed its 2003 outlook and expressed confidence in sustaining strong performance in 2004 and beyond; (2) announced a number of actions to streamline operations across North America and at PepsiCo International; and (3) […]

Global Superstar Shakira Rocks In New National Pepsi Ad

@@img1 PURCHASE, N.Y., July 24 /PRNewswire/ — As one of the most successful Latin artists of her generation, Shakira has captivated U.S. audiences since debuting her triple-platinum album, Laundry Service, late last year. Now she’s returning to Pepsi for a second consecutive year in a new national TV ad that features her unique musical fusion […]


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