Skip to main content

Brand News

Apr 4, 2014Last Updated Apr 4, 2014The Coca-Cola Company Leads Texas-Sized Celebration at NCAA Men’s Final Four in DallasATLANTA–(BUSINESS WIRE)–Everything is bigger in Texas, so it’s only appropriate The Coca-Cola Company has planned epic events to refresh fans all weekend long…Apr 2, 2014Last Updated Apr 4, 2014Coca-Cola Launches ‘The World’s Cup’ Marketing ProgramATLANTA — The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through…Mar 21, 2014Coca-Cola Adds More to ‘The AHH Effect’ATLANTA — To celebrate the multidimensional nature of teens and the refreshing feeling that only comes from a sip of an ice-cold Coke, the brand is rolling out…Mar 20, 2014Coca-Cola Celebrates Upbeat Songs for International Day of HappinessATLANTA — As the world recognizes International Day of Happiness, Coca-Cola is joining the celebration by releasing Happiness Remix, a brand new track designed…Mar 19, 2014Sprite and LeBron James Introduce Limited-Edition FlavorATLANTA — NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the…Mar 11, 2014Coca-Cola Donates to Boys & Girls Clubs of AmericaATLANTA — The first of two Big Game advertisements from Coca-Cola in 2014 told the all-American tale of triumph over adversity – a young man’s inspirational…Feb 27, 2014Green Mountain Coffee Roasters and Coca-Cola Close Equity TransactionATLANTA and WATERBURY, Vt. —The Coca-Cola Company (NYSE: KO) and Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) announced today the closing of the…Feb 26, 2014Diet Coke FROST Available at 7-ElevenATLANTA — Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter…Feb 25, 2014Coke Zero Extends Agreement With CIAA, Reinforces Commitment to EducationATLANTA — Basketball fans can look forward to creating memorable moments at this week’s Central Intercollegiate Athletic Association (CIAA) Tournament, as Coke…Feb 21, 2014Last Updated Sep 9, 2015Coke Announces New Bottling Partnerships in Florida, ChicagoDuring the Coca-Cola Co.’s fourth quarter earnings call held earlier this week, CEO and Chairman Muhtar Kent stated that the company would “imminently announce…Feb 21, 2014Coca-Cola CFO RetiresATLANTA — The Coca-Cola Company today announced Executive Vice President and Chief Financial Officer Gary P. Fayard will retire in May 2014, after 20 years of…Feb 21, 2014Members of Coca-Cola Board of Directors to RetireATLANTA — The Board of Directors of The Coca-Cola Company today announced former Ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not…Feb 18, 2014Coca-Cola Reports Full-Year and Fourth Quarter 2013 ResultsATLANTA — The Coca-Cola Company today reported full-year and fourth quarter 2013 results. Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola…Feb 6, 2014Minute Maid Introduces ‘Drops’ATLANTA — The search for new ways to juice-up your day ends with new Minute Maid Drops. Offered in four exhilarating flavors and made with real fruit juice,…