ATLANTA–(BUSINESS WIRE)–Everything is bigger in Texas, so it’s only appropriate The Coca-Cola Company has planned epic events to refresh fans all weekend long at the 2014 NCAA Men’s Final Four. Through sports, music and entertainment, Coca-Cola is creating larger-than-life experiences for fans of all ages at college basketball’s biggest celebration. As the longest-standing Corporate Champion […]
ATLANTA — The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign, Coca-Cola will create unrivalled access, participation, empowerment and conversation with the goal of delivering the most accessible and inclusive FIFA World Cup™ ever. “The World’s Cup” […]
ATLANTA — To celebrate the multidimensional nature of teens and the refreshing feeling that only comes from a sip of an ice-cold Coke, the brand is rolling out significant expansions and optimizations to “The AHH Effect” in its second year, both online and off. The teen-focused effort will build on its history of innovation with several […]
ATLANTA — As the world recognizes International Day of Happiness, Coca-Cola is joining the celebration by releasing Happiness Remix, a brand new track designed to bring out the happy in all who hear it. The track can be downloaded for free on Coca-Cola Journey. Produced by acclaimed pop music ‘super producers’ Rock Mafia, Happiness Remix is an infectiously upbeat pop […]
ATLANTA — NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavor. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA […]
ATLANTA — The first of two Big Game advertisements from Coca-Cola in 2014 told the all-American tale of triumph over adversity – a young man’s inspirational story to achieve unlikely greatness. As a tribute to the ad, titled “Going All The Way,” Coca-Cola pledged to donate $50,000 to Boys & Girls Clubs of America’s (BGCA) Triple […]
ATLANTA and WATERBURY, Vt. —The Coca-Cola Company (NYSE: KO) and Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) announced today the closing of the previously announced private placement of GMCR common stock to The Coca-Cola Company for total gross proceeds of approximately $1.25 billion. In connection with the closing, GMCR issued 16,684,139 newly issued shares […]
ATLANTA — Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke, the No. 2 beverage in the U.S., is introducing a new product, Diet Coke FROST. A great tasting, low-calorie frozen carbonated beverage, this is the first […]
ATLANTA — Basketball fans can look forward to creating memorable moments at this week’s Central Intercollegiate Athletic Association (CIAA) Tournament, as Coke Zero brings a team of interactive activities to Charlotte, N.C. Coke Zero returns as the tournament’s official soft drink—delivering real Coca-Cola taste with zero calories—and The Coca-Cola Company celebrates the extension of its longstanding, […]
During the Coca-Cola Co.’s fourth quarter earnings call held earlier this week, CEO and Chairman Muhtar Kent stated that the company would “imminently announce new bottling partnerships” in North America. By imminently, he must have meant today.
ATLANTA — The Coca-Cola Company today announced Executive Vice President and Chief Financial Officer Gary P. Fayard will retire in May 2014, after 20 years of service with the Company. A well-respected leader, Fayard, 62, joined The Coca-Cola Company in 1994 as Vice President and Controller and was promoted in 1999 to Senior Vice President and […]
ATLANTA — The Board of Directors of The Coca-Cola Company today announced former Ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the Board at the Company’s Annual Meeting of Shareowners in April. McHenry, 77, is a longtime director of The Coca-Cola Company, having served on the Board since 1981. […]
ATLANTA — The Coca-Cola Company today reported full-year and fourth quarter 2013 results. Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, “2013 was marked by ongoing global macroeconomic challenges in many markets around the world. And while our business was not immune to these pressures leading to moderated global volume growth, we […]
ATLANTA — The search for new ways to juice-up your day ends with new Minute Maid Drops. Offered in four exhilarating flavors and made with real fruit juice, Minute Maid Drops are a delicious way to liven up water. People can add a splash of flavor to their water with Minute Maid Drops in Lemonade, Fruit […]
