Spindrift: Tangerine
by Spindrift Beverage Co, Inc.
Product Type
Container
12 oz Glass
Nutritional Info
Nutritional information is not available for this product.
Ingredients
Ingredients are not available for this product.
Review: Tangerine
Posted: May 23, 2012 at 11:00 AM
(Last Updated: Jun 05, 2012 at 9:55 AM)
The Tangerine flavor of Spindrift “Water” is a blend of sparkling water and tangerine juice with no added sweetener. The tangerine juice, which has been used extremely sparingly, gives the product a flavor profile that is tart and refreshing, but restrained when it comes to sweetness. It basically tastes like seltzer with a splash of tangerine juice, which, based on the use of the word “Water,” is clearly what they are going for. For a 10 calorie sparkling beverage, we really like the simple and clean approach that they’ve taken. Visually, the liquid has a yellowish color, which certainly makes it look pretty similar to their flagship soda flavors. However, we’re still hung up on the word “Water,” which might confuse consumers. Still, we like where they are going with this product -- it’s a great way to introduce a low calorie product without compromising the brand. Overall, great flavor and concept, but the messaging needs to be improved.