Non-Alc Beverage Volume Falls, But Sales Growth Still Positive

Higher beverage prices covered for falling volume as growth trends remained positive during the two-week period ended July 12, including the July 4th holiday, according to an analysis of NielsenIQ data by Goldman Sachs.

Marketing: Anna Kendrick, Rebel Wilson Star for Splash Refresher

‘Pitch Perfect’ pals Anna Kendrick and Rebel Wilson reunite as the faces of a new TV campaign for Primo Brands’ new sparkling Splash Refreshers line, plus more marketing news from Monster, Chamberlain Coffee, Reign Storm, Simply and more.