Suja Essentials

When it comes to the beverage industry, power is diffuse. So we have zero repeats this year.

Boulder Brands, Inc. reported that it expects sales to drop in its second quarter, a disappointing result that brought on the resignation of founding CEO Steve Hughes. He will be replaced on an interim basis by COO James Leighton, who has a long history in consumer goods.

Though liquid beets are typically associated with an older crowd, i.e. your dear grandmother’s borscht, the beetroot has recently started to gain traction within a younger and more active consumer demographic.

Caroline Beckman left Suja in May and was recently named as part of the 2015 class of Thiel Fellows, a unique mentorship program founded by famed tech investor Peter Thiel. Beckman is now focused on the launch of a new organic food company called Novma, which she co-founded with Nina Church, a daughter of Suja CEO Jeff Church.

Fortune magazine recently took a look at the ongoing troubles over at Keurig Green Mountain, where the company’s stock is currently trading at a 52-week low.

Giannuzzi, who has worked with brands like Glaceau, Suja, and Mamma Chia during their fundraising processes, will discuss ways companies can consider their independence as they face a range of financial options.

A technical edge doesn’t lead to a winning brand unless it’s stated properly — and it’s copacetic.

The Starbucks-owned company recently launched a new six-SKU line of 11 oz. bottles that was designed to bolster brand presence and sales in mainstream retailers and tap into the vast well of consumers that have grown up on pasteurized super-premium juice brands like Naked and Odwalla.

In the following videos, we take a deeper dive into the fast-growing segment, having queried brand owners and company executives at the event — including Evolution Fresh president Jeff Hansberry, Suja VP of Marketing Heather MacNeil and Lumi Juice founder Hillary Lewis — about the continued development for cold-pressed juice.

The addition of cold brew coffee comes as the latest news in Starbucks’ ongoing push into trending categories. In February the company added coconut milk as a dairy alternative for both its hot and cold beverages.

Amid a constant flow of new entrants to the category, cold-pressed brands, as expected, continue to lean on new and trendy ingredients as a way to innovate and differentiate. However, it was clear that many are also attempting to distinguish themselves via price and package variety.

Circling the show floor, BevNET visited with dozens of the beverage booths at the event and came away with a number of highlights regarding brand innovation, line extensions and new products.

With a specialty in handling the kinds of emerging brands that are typically found sampling out of their booths at Natural Products Expo West, the more than 100 different fundraising rounds handled by food-and-beverage specialty law firm the Giannuzzi Group alone should serve as a fine indicator of the investment buzz that surrounded the event.

At last week’s Expo West show in Anaheim, Suja debuted three new flavors in their “Classic” lineup. These flavors, which push the Suja lineup to over 40 SKUs, are focused on their low-calorie formulations and have a lower price ($5.99 – $7.99) than most of their Classic linemates.