Suja has released two new varieties to its recently launched Suja Elements line: Mango Fuego and Blutrients. As with the first round of Elements, the products are organic, cold-pressed and high-pressured processed, and, in our opinion, very well-executed in formulation and packaging.
If the number of brand launches, line extensions and new products seen at the 2013 Natural Products Expo East show is any indication, consumer demand for natural products is as strong as ever. After navigating our way through dozens of aisles at the Baltimore Convention Center, we’ve compiled a sizable photo gallery of many of the new brands, products and revamps featured at the event.
Natural Products Expo East in Baltimore last week confirmed that High Pressure Processing is indeed the hottest trend in beverage business on the natural side – the next proof point will likely fall to consumers. Still, pricing remains an issue.
SAN DIEGO — Suja Co., known for its fresh fruit and vegetable juices and premium cleanses, is extending to the fresh smoothie category with the introduction of Suja Elements™. Co-developed and sold exclusively in Whole Foods Markets nationwide starting today, consumers can experience this new line of non-GMO organic smoothies from the leader in cold-pressed High Pressure […]
New Hope Natural Media’s annual Natural Products Expo East show returns to the Baltimore Convention Center this week. Expo East, along with its sister show Expo West, are the leading venues to see and sample all-natural and organic products. BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show – nearly 115 in total this year.
BevNET Live attendees will hear Church discuss the issues frequently faced by start-ups across the business environment and the ways that his experiences of a “serial entrepreneur,” have helped fuel the fast start at Suja.
Looking to broaden its base of consumers, Suja has introduced Elements, a new line of 12 oz. cold-pressed, HPP and organic juice blends that bridge the gap between the company’s flagship line and the bottled smoothie category. The new line comes in three flavors — each with a more mainstream-focused price of $4.99 — and from our perspective, Suja has done an excellent job with the formulation and branding of the products.
Indeed, cold-pressed, super-premium juices, the majority of which are sold by natural retailers, have attracted a tremendous amount of attention and enthusiasm, and sustained growth appears to be a forgone conclusion. However, a deeper examination of the category reveals a potentially challenging path for new brands.
From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Some of these companies have been showcased in lists recently assembled by Forbes and BrandInnovators.com, confirming the diverse roots of ready-to-drink beverage trail blazers.
Accepting too many disparate offers has the potential to spread a brand too quickly or even to gut its identity. Therefore, several speakers at BevNET Live last week in New York City echoed Nancy Reagan, advising entrepreneurs to “just say ‘no.’”
Barring any kind of last-minute madness, we’re happy to present the final agenda for BevNET Live in New York on June 4 and 5.
Agenda for BevNET Live Winter 2013 Last updated: December 6, 2013. All events take place at the Loews Santa Monica Beach Hotel. Lineup subject to change. SUNDAY, DECEMBER 8, 2013 1:00PM – 5:00PM BevNET "Beverage School" – Featuring lessons from a variety of experts, Beverage School is designed to be an onramp to the beverage […]
Announced Speakers: Jeff Church, CEO, Suja Brian Reed, Market Research & Business Planning, IRI Kathryn Peters, EVP, SPINS LLC Michal Jacobson, Co-Founder & Executive Director, Center for Science and Public Interest Scott Lerner, Founder, Solixir Alan Murray, CEO, Goodbelly Rosemary Ripley, Managing Director, NGEN Justin Prochnow, Partner, Greenberg Traurig Andy Steele, Founder, Anonymous Consulting David […]
Almonds, monsters and juice… oh my! Whitewave Foods touts the incredible growth of its almond-based products. Monster decides to keep Ultra Pink on the shelf… for now. Suja gets innovative on quality control and charity.
