Suja Classic Line

Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.

So Good So You chief brand officer Rita Katona and CEO Eric Hall, who together co-founded the company in 2014, will maintain equity in the company and a seat on the board of directors.

From Vita Coco’s lemonade treat to canned sangria for Tost-ing, this week’s new products include fruit flavors as brands anticipate the warmer spring weather.

Sol-ti is growing its management team with a full slate of new hires, plus more people moves from PepsiCo, Lucky Energy and La Colombe.

Gym Weed’s new protein soda line is part of a larger group of new and established brands jumping into the growing set.

This week, natural energy drink Huxley lands its first national brick-and-mortar retail partner, while Dutch Bros. expands its RTDs.

Co-branded candy flavors truly aren’t just for energy drinks anymore. This week’s new products feature three new co-branded offerings from The Ryl Co., Sparkling Ice and No Cap, along with an assortment of new modern soda launches, THC-infused beverages and energy drink innovations from both leading brands and category newcomers.

Buda Juice, Inc., a Texas-based manufacturer of cold-chain “UltraFresh” juice, went public this month, with shares trading on the New York Stock Exchange’s American exchange as of January 8 under the ticker symbol “BUDA.”

It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.

This week’s gallery includes a fashionable energy line from podcaster Alex Cooper’s Unwell Beverages, the return of a fan-favorite flavor for a classic soda brand, and the latest innovations in plant-based milk alternatives.

The personal and professional responsibilities of a modern beverage entrepreneur were in the spotlight on Day Two of BevNET Live Winter 2025.

As the lines continue to blur between beauty and wellness, ingestible beauty, or “beauty-from-within,” products – particularly in powdered and ready-to-drink beverage formats – are gaining significant traction with consumers, proving that skincare is more than skin deep.

Monogram Capital Partners closed an oversubscribed $350 million Fund III last week, which will expand its investment team and operating partner program.

In this week’s new products gallery we cover a Harry Potter collaboration with Coffee mate, new launches from Too Good & Co. and Pop & Bottle, as well as other non-coffee innovations.