Suja Classic Line

by Suja Life

As Sale Rumors Swirl, What’s Next for Olipop?

It’s logical that there’s building speculation around the next strategic move for Olipop, the brand that built the modern soda category alongside Poppi, but the path forward contains more than a few potential options.

More Than Skin Deep: Inside the Mainstreaming of Ingestible Beauty

As the lines continue to blur between beauty and wellness, ingestible beauty, or “beauty-from-within,” products – particularly in powdered and ready-to-drink beverage formats – are gaining significant traction with consumers, proving that skincare is more than skin deep.

Monogram Capital Closes New $350M Fund

Monogram Capital Partners closed an oversubscribed $350 million Fund III last week, which will expand its investment team and operating partner program.

Suja Files For IPO

Another cold chain company is heading for a public market exit. Suja Life, Inc. announced that it has confidentially submitted a draft registration statement on Form S-1 with the U.S. Security and Exchange Commission (SEC).

BevNET Announces Nominees for ‘Best of 2025’ Awards

The nominees for BevNET’s “Best of 2025” Awards, presented by Zuckerman Honickman, reflect a year defined by breakthrough innovation, bold storytelling, and category-defining creativity.

Huxley Rebrands to Showcase “Refreshingly Real Energy”

Natural energy drink Huxley is unveiling a revamped visual identity to better communicate its positioning as a moderately caffeinated, hydration-focused option in the increasingly competitive category.

Cove Soda Closes $15M Round to Fuel Innovation, Hiring

Canadian beverage maker Cove Soda has closed on $15 million in new funding as it seeks to further fuel U.S. expansion. The round was led by growth equity fund Vanterra Ventures.

Hoist Hydration Appoints Hallie Lorber as CEO

Hoist Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO.


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