Expo West 2017 Preview: Ito En to Launch “Ice-Steeped” Cold Brew Tea
Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands — matcha LOVE, TEAS’ TEA Organic and Oi Ocha — at the upcoming Natural Products Expo West 2017.