Starbucks Corporation today announced an agreement to sell the TAZO tea brand to Unilever for $384 million, a move that will allow the Seattle-based coffee giant to focus on supporting its other premium tea brand, Teavana.
Fresh off its recent $30 million acquisition of super-premium juice brand Evolution Fresh, Starbucks made another major move this week as the coffee giant announced plans to relocate its Tazo Tea business from Portland, Ore. to Kent, Wash. With the move, Starbucks will improve production efficiencies and streamline operations as the company consolidates and upgrades its manufacturing plant in Kent.
ANAHEIM, Calif.–(BUSINESS WIRE)–Responding to consumer desire for naturally sweetened beverages without the calories*, Tazo is debuting a new line of Tazo® Zero Calorie Naturally Sweetened Bottled Teas at Natural Products Expo West in Anaheim, California March 12 – 14, 2010. The new tea line, which is the first of its kind widely available in natural […]
