The Coca-Cola Company announced this week it will discontinue the brand’s frozen lines in April, citing “shifting consumer preferences” as frozen concentrates have declined in popularity with American consumers.
BodyArmor is broadening its advanced hydration offerings with its first major innovation of the new year: BodyArmor Flash I.V. Caffeine Zero Sugar; Plus, electrolyte drink mix maker DripDrop launched its new Zero Sugar Plus line this week.
James Quincey’s nine-year run as chief executive of The Coca-Cola Company is coming to an end, with COO and EVP Henrique Braun set to be appointed in March.
Cranberry is the holiday flavor popping up in seasonal varieties from drink makers like Gorgie, Halfday, Unwell and Cann.
Pricing actions offset flat unit volume in Coca-Cola’s North America segment during its third quarter earnings leading to organic revenue growth of 4%.
Coke displayed its innovation pipeline at NACS in Chicago this week, betting on the company’s ability to create value and consumer demand for more “swicy” soda options.
From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
The dog days of summer appear to be weighing on non-alcoholic beverage consumption as sales remained “healthy but modestly decelerated” in the two-week period ending August 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Emerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the vibrant colors of the drinks and Gen Z’s thirst for customizable beverage options.
The campaign to remove unhealthy junk food from Supplemental Nutrition Assistance Program (SNAP) benefits has claimed further victories as six more states have agreed to ban the purchase of soda and other sugary products with government waivers.
President Donald Trump claimed on his Truth Social platform today that The Coca-Cola Company has agreed to begin using real cane sugar in its beverages in the U.S. after he spoke with the company.
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
Waterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice, Huckleberry Cobble and Spiced Mango Sorbet; The Coca-Cola Company’s “Share a Coke” cans and bottles are coming back.
