Coca-Cola Sees Q3 Volume Rebound As Margins Expand
Pricing actions offset flat unit volume in Coca-Cola’s North America segment during its third quarter earnings leading to organic revenue growth of 4%.
Coca-Cola Touts Mini Cans, Mr. PiBB’s Return At NACS
Coke displayed its innovation pipeline at NACS in Chicago this week, betting on the company’s ability to create value and consumer demand for more “swicy” soda options.
Marketing: Tom Holland and Robert Downey Jr.’s Super Beverage Team Up
From the screen to the cooler, actors Tom Holland and Robert Downey, Jr. are bringing their respective beverage startups together for a limited edition collaboration: BERO Coffee Draught and Happy Eternal Hoptimist ground coffee.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Summer Heat No Lift for Non-Alc Beverages as Sales Slow in NielsenIQ Report
The dog days of summer appear to be weighing on non-alcoholic beverage consumption as sales remained “healthy but modestly decelerated” in the two-week period ending August 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Dirty Business: Why Soda Trends Are Shaping Strategy From Pepsi to Taco Bell
Emerging from the soda shop channel frequented by Utah’s Mormon plurality, the dirty soda trend became a social media sensation thanks in no small part to the vibrant colors of the drinks and Gen Z’s thirst for customizable beverage options.
Six More States Move to Block Soda from SNAP
The campaign to remove unhealthy junk food from Supplemental Nutrition Assistance Program (SNAP) benefits has claimed further victories as six more states have agreed to ban the purchase of soda and other sugary products with government waivers.
Trump Says Coke Will Go Back to Cane Sugar in U.S.
President Donald Trump claimed on his Truth Social platform today that The Coca-Cola Company has agreed to begin using real cane sugar in its beverages in the U.S. after he spoke with the company.
Coco5’s Rebrand Fuels Fresh Sales with Women, Premium Clubs
While coconut water-based sports drink brand Coco5 may be sticking close to its “mile-deep” philosophy, distribution is getting a lot bigger than just an inch-wide. Founded in 2010, the better-for-you hydration drink maker has been ramping up business over the last five years.
Marketing Roundup: Waterloo Goes to Flavortown, Share a Coke Returns
Waterloo is partnering for the second year in a row with celebrity chef Guy Fieri on a new limited edition line of co-branded flavors: Lemon Italian Ice, Huckleberry Cobble and Spiced Mango Sorbet; The Coca-Cola Company’s “Share a Coke” cans and bottles are coming back.