Verve Nitro Flash Brew

Lifeway Foods taps NFL players for marketing push while Jeni’s and Verve Coffee Roasters collaborate on new ice cream variety.

This week’s new product gallery features a new energy drink from Ryse that aims to expand its budding platform, a first look at one of two new launches from Joyburst, Verve’s exclusive new Capital One Cafe coffee blend, plus new LTOs from Ghost and Halfday.

Verve Coffee Roasters, a Santa Cruz-based specialty coffee company that produces the world’s highest quality craft coffee, has expanded its ready-to-drink Nitro Flash Brew Coffee line with Single Origin and is one of the first to market a Decaf offering.

A new generation of innovative start-ups are attempting to change the category’s trajectory with versatile, premium products that appeal to young consumers who grew up alongside the third-wave coffee movement.

Speaking with BevNET at Natural Products Expo West 2019, Verve co-founder Colby Barr discussed why he believes the company’s “flash brew” process can help the company disrupt the crowded RTD coffee category and explained how it will create a strong brand identity around the concept.

In this slideshow gallery, we highlight some of the notable new coffee and tea products from Expo West 2019, including new shelf-stable cold brew lines from Chameleon and High Brew, a nitrogen-infused Thai iced tea with oat milk, and Hiball’s return to the cold brew category.

In the first of BevNET’s multi-part recap of the major beverage category trends, new products and news from Natural Products Expo West 2019, we examine how dairy producers are rallying around grass-fed products, the rise of collagen-infused drinks, and how coffee brands are building around plant-based milks.