YINGKOU, LIAONING, CHINA–(BUSINESS WIRE)–Muhtar Kent, Chairman and CEO of The Coca-Cola Company, today inaugurated the opening of Coca-Cola China’s 42nd bottling plant located in Yingkou, Liaoning, the largest Coca-Cola production facility in China. Spanning an area of more than 170,000 square meters (42 acres), the plant represents a US$160 million (RMB 1 billion) investment in […]
Sprite Teams with the National Recreation and Park Association (NRPA) to Benefit More Than 475,000 Teens Through Refreshed Courts ATLANTA–(BUSINESS WIRE)–This spring, young basketball players across the country will see their well-used neighborhood basketball courts bounce back to life. Through the Sprite Spark Parks Project, Sprite is giving people an opportunity to direct grants for […]
LANSING, Mich.–(BUSINESS WIRE)–Combine ice-cold Coca-Cola® refreshments with a Pure Michigan dream vacation and it doesn’t get more refreshing! Images of Michigan’s sparkling waters, white sandy beaches and exciting destinations will soon be featured alongside the Coca-Cola logo in numerous places to inspire people to experience Pure Michigan. The collaborative effort will feature co-branding on billboards, […]
COLUMBUS, Ohio–(BUSINESS WIRE) –Today, Diet Coke rocked the runway with the “Show Your Heart” Fashion Event at The Ohio State University.“At The Coca-Cola Company, our operating philosophy is to Live Positively® and The Heart Truth® campaign very much embodies that idea” First Lady of Ohio Karen Kasich joined Diet Coke, OSU student leaders and community […]
Sokenbicha, a Japanese-blended RTD tea brand managed by Coca-Cola’s Venturing and Emerging Brands (VEB) unit, has introduced a new aloe flavor. The new flavor is called Replenish and is a jasmine tea blend made with aloe, organic green tea, jasmine flower, rose hips, ginseng and ginger, and is flavored with mint and pear.
Kobe Bryant and LeBron James Lead Global Search for Amateur Players with Personal, Expressive Moves to Represent Team Intense and Team Sudden in the Sprite Uncontainable Game ATLANTA–(BUSINESS WIRE)–The recruitment call is here! Now is the time for basketball players across the globe to lace up their kicks, grab a ball and perfect their uncontainable […]
Coke Zero School Shout Out Rallies Fans to Show Their School Spirit and Receive Free NCAA® March Madness® Live Access, Plus Chance to Win Trip to the 2012 NCAA Men’s Final Four® ATLANTA–(BUSINESS WIRE)–March Madness is starting early this year for fans and viewers. That’s because Coke Zero is tapping into the intense loyalty NCAA […]
The first redesign of Barq’s packaging in 20 years takes the beverage back to its founding roots in the Gulf Coast region where the brand was founded 114 years ago. While Barq’s cans and labels will maintain their distinctive silver sheen, Coca-Cola, which purchased Barq’s in 1995, pays homage to the brand’s heritage in New Orleans, Louisiana and Biloxi, Mississippi.
Coca-Cola Polar Bears Star in Unique Streaming Digital Experience to Complement Ads during Super Bowl XLVI Broadcast ATLANTA–(BUSINESS WIRE) — The iconic animated Coca-Cola polar bears are back. And, just in time for the Super Bowl XLVI broadcast, they now have a TV, computer, smart phone and tablet device. That’s right, just like 100 million […]
Coca-Cola Celebrates the Giving Season with Toys for Tots, “Arctic Home” Campaign ATLANTA–(BUSINESS WIRE) –Oh, what fun it is to give! Coca-Cola is making spirits bright this holiday season with more than a quarter million dollars in donations of Arctic-themed toys and other gifts to the U.S. Marine Corps Reserve Toys for Tots program. In […]
Breakthrough Technologies from Virent, Gevo and Avantium Selected to Reach Global Scale ATLANTA–(BUSINESS WIRE) — The Coca-Cola Company today announced multi-million dollar partnership agreements with three leading biotechnology companies to accelerate development of the first commercial solutions for next-generation PlantBottle™ packaging made 100% from plant-based materials. This effort to commercialize a plastic bottle made entirely […]
Fans Across the Globe Can Tune In Online to Experience the Red Carpet Firsthand HOLLYWOOD, CA (December 12, 2011): Paramount Pictures and Coke Zero announced today they will team up to present the live MISSION: IMPOSSIBLE—GHOST PROTOCOL movie premiere in Rio de Janeiro, Brazil on December 14th. The live red carpet event will air online […]
Refreshed Snow Globe Campaign Becomes Holiday Tradition with Activation across More Than 90 Countries; Bedingfield Brings Multi-Lingual Talents to Song, Singing Lyrics in Six Languages ATLANTA–(BUSINESS WIRE) — Coca-Cola is going global for the holidays again this year, this time with the help of international pop star Natasha Bedingfield. As part of a fully integrated […]
Americans Invited to Text a $1 Donation and Join the Cause ATLANTA, Oct 25, 2011 (BUSINESS WIRE) — Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola […]
