Brand News
Feb 2, 2012Last Updated Sep 9, 2015Vita Coco Invests in Coco CaféAfter getting rave reviews at the December BevNET Live event — taking home the award during the New Product Showdown — Coco Café had to imagine that it would…
Nov 8, 2011Last Updated Sep 9, 2015Tuesday Press Clips – Ineffective Soda Bans, Coconut Water ExplodesSome pretty provocative stuff out there in the news today — and we’re not talking politics. In the New York Times, there’s an interesting take on the war on…Sep 27, 2011Last Updated Sep 27, 2011Vita Coco Hires Jeff Popkin as Vice President of SalesSeptember 27, 2011 – New York, NY – Vita Coco co-founder and ceo Michael Kirban today announced the appointment of Jeff B. Popkin as the beverage brand’s new…Aug 3, 2011Rihanna Collaborates with Vita Coco to Launch New Tropical Fruit FlavorNew York, N.Y. (August 3, 2011) – Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S.,…Jun 9, 2011Last Updated Jun 9, 2011Dustin Pedroia Signs on as Newest Face of Vita CocoNEW YORK, NY (June 08, 2011) — Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest growing beverage brands in the U.S., announced…Jun 8, 2011Alex Rodriguez Turns to Vita Coco as His Hydration Drink of ChoiceOne of Baseball’s Biggest Names Signs on as the New Face of Vita CocoMay 11, 2011Last Updated May 11, 2011Madonna Welcomes Rihanna to the Vita Coco FamilyNew York, NY (May 11, 2011) – Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., today announced…Mar 11, 2011Vita Coco Announces New Tropical Fruit FlavorSummer’s latest taste of the tropics: Vita Coco with Tropical Fruit America’s favorite coconut water introduces new flavor this May 2011Sep 1, 2010Vita Coco to Be Given Away on JetBlue Airways FlightsNEW YORK–(BUSINESS WIRE)–In fall 2009, Vita Coco became the first-ever fresh coconut water to be sold at U.S. airports. Today, Vita Coco co-founder and CEO…Jul 12, 2010Vita Coco Announces New Strategic Production Partner in Asia: Fresh Fruit Ingredients Inc.July 12, 2010 – New York, NY – Vita Coco, the nation’s best selling fresh coconut water brand, today announced increased production capabilities, via a new…Apr 1, 2009Vita Coco introduces new 500 ml sizeNEW YORK, Apr 01, 2009 (BUSINESS WIRE) — Vita Coco, the original coconut water brand, today announced the introduction of a new 500 ml size with a resealable…Dec 13, 2007Vita Coco Now Available in Larger Size@@img1 NEW YORK–(BUSINESS WIRE)–Vita Coco, the original coconut water brand and one of the fastest-growing lifestyle beverages in the nation, today introduced…Oct 11, 2007Goin’ Nuts for Tangerine: Vita Coco Appeals to Growing Demand New Citrus FlavorNew York, NY – October 11, 2007 – Vita Coco, the original coconut water and one of the fastest-growing lifestyle and alternative sports beverages in the…May 17, 2007Vita Coco Brand “On Target” To Quench Summer Thirst100% Natural, Coconut Water Beverage, A Favorite Among Sports Enthusiasts, Athletes and Gen-“Y”ers, Soon Available at National, Trend-setting Retailer Target…