Brand News
Jul 11, 2013Last Updated Jul 11, 2013Tetra Wedge Aseptic Hits the Kids’ Beverage AisleVERNON HILLS, Ill. — Innovation in the kids’ beverage aisle might be a hard thing for manufacturers to achieve nowadays. The dynamic pace of the market and the…Jun 13, 2013Last Updated Jun 13, 2013Vita Coco Launches Coconut Water for KidsNEW YORK — During the summer months, when activities run as high as the heat, children – and their parents – are looking for thirst-quenching drinks that are…
Jun 11, 2013Last Updated Sep 9, 2015No Kidding: Vita Coco Launches New Children’s LineVita Coco, the number one-selling coconut water brand in the U.S., has introduced Vita Coco Kids to the market. Made with coconut water, filtered water,…
Jun 10, 2013Last Updated Sep 9, 2015The Brand Emanates from the TeamWith Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer ’13 last week in New York, he revealed that he had…Apr 5, 2013Last Updated Apr 5, 2013Vita Coco Continues Partnership With Josh HamiltonNEW YORK — It may be baseball star Josh Hamilton’s first season with the Los Angeles Angels of Anaheim, but it’s his second with Vita Coco coconut water. Vita…
Feb 18, 2013Last Updated Sep 9, 2015Marking Time with Mike: Kirban Says No Deals, for NowCompared to the number of times the questions get asked of Mike Kirban, the overall frequency is disproportionate, but the dimes get dropped to us a lot,…Aug 27, 2012Last Updated Sep 9, 2015Vita Coco Signs Four NFL Players as EndorsersOn the eve of the 2012-13 NFL season, Vita Coco announced today that it has signed four professional football players to join its roster of athlete endorsers.…
Jun 1, 2012Last Updated Sep 9, 2015With DPSG Deal in Hand, Coco Café Going NationalOnly nine months after its launch, Coco Café is going national. The company recently revealed that it will enter the Dr Pepper Snapple (DPSG) system beginning…May 9, 2012Vita Coco Coconut Water Signs Texas Rangers’ Josh HamiltonTop athlete trades up to coconut water and endorses Vita Coco brand in upcoming advertising and marketing campaigns NEW YORK–(BUSINESS WIRE)–Vita Coco, the…
Mar 29, 2012Last Updated Sep 9, 2015BevNET TV: Coco Café – How the Vita Coco Deal Came TogetherWhen Coco Café first appeared on store shelves last September, it would’ve been easy to assume that the coconut water/latte blend already had some sort of…
Mar 5, 2012Last Updated Sep 9, 2015Coco Café Hits Fresh MarketHot on the heels of the announcement that Zico has gone into the coconut latte business that Coco Café pioneered, the new Vita Coco property has found a home…Mar 5, 2012Coco Café Now Available at The Fresh MarketCoconut Water Craze Moves from Beverage to Coffee Aisle March 5, 2012 – New York, NY – Coco Café is now available at The Fresh Market, in over 100 locations of…
Feb 9, 2012Last Updated Sep 9, 2015Vita Coco Settles Class Action Suit for $10 MillionWhen Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first…
Feb 2, 2012Last Updated Sep 9, 2015Caffeinated Consummation for Coconut Couple: Deal Done in 30 DaysTalk about a whirlwind courtship. It took just four months from organic espresso /coconut water blend Coco Café to go from independent, entrepreneurial…
Jun 11, 2013Last Updated Sep 9, 2015No Kidding: Vita Coco Launches New Children’s LineVita Coco, the number one-selling coconut water brand in the U.S., has introduced Vita Coco Kids to the market. Made with coconut water, filtered water,…Jun 10, 2013Last Updated Sep 9, 2015The Brand Emanates from the TeamWith Mike Kirban’s new-age-y approach to management, which he shared on stage during BevNET Live Summer ’13 last week in New York, he revealed that he had…Apr 5, 2013Last Updated Apr 5, 2013Vita Coco Continues Partnership With Josh HamiltonNEW YORK — It may be baseball star Josh Hamilton’s first season with the Los Angeles Angels of Anaheim, but it’s his second with Vita Coco coconut water. Vita…Feb 18, 2013Last Updated Sep 9, 2015Marking Time with Mike: Kirban Says No Deals, for NowCompared to the number of times the questions get asked of Mike Kirban, the overall frequency is disproportionate, but the dimes get dropped to us a lot,…Aug 27, 2012Last Updated Sep 9, 2015Vita Coco Signs Four NFL Players as EndorsersOn the eve of the 2012-13 NFL season, Vita Coco announced today that it has signed four professional football players to join its roster of athlete endorsers.…Jun 1, 2012Last Updated Sep 9, 2015With DPSG Deal in Hand, Coco Café Going NationalOnly nine months after its launch, Coco Café is going national. The company recently revealed that it will enter the Dr Pepper Snapple (DPSG) system beginning…May 9, 2012Vita Coco Coconut Water Signs Texas Rangers’ Josh HamiltonTop athlete trades up to coconut water and endorses Vita Coco brand in upcoming advertising and marketing campaigns NEW YORK–(BUSINESS WIRE)–Vita Coco, the…Mar 29, 2012Last Updated Sep 9, 2015BevNET TV: Coco Café – How the Vita Coco Deal Came TogetherWhen Coco Café first appeared on store shelves last September, it would’ve been easy to assume that the coconut water/latte blend already had some sort of…Mar 5, 2012Last Updated Sep 9, 2015Coco Café Hits Fresh MarketHot on the heels of the announcement that Zico has gone into the coconut latte business that Coco Café pioneered, the new Vita Coco property has found a home…Mar 5, 2012Coco Café Now Available at The Fresh MarketCoconut Water Craze Moves from Beverage to Coffee Aisle March 5, 2012 – New York, NY – Coco Café is now available at The Fresh Market, in over 100 locations of…Feb 9, 2012Last Updated Sep 9, 2015Vita Coco Settles Class Action Suit for $10 MillionWhen Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first…Feb 2, 2012Last Updated Sep 9, 2015Caffeinated Consummation for Coconut Couple: Deal Done in 30 DaysTalk about a whirlwind courtship. It took just four months from organic espresso /coconut water blend Coco Café to go from independent, entrepreneurial…