Vita Coco Coconut Water

When Coco Café first appeared on store shelves last September, it would’ve been easy to assume that the coconut water/latte blend already had some sort of relationship with Vita Coco; the name, design, and packaging of both brands were – for certain – quite similar. Coco Café founders Brian McCaslin and Elan Eifer admittedly admired Vita Coco and its branding, though, at the time, the two companies had no affiliation, a fact that quickly changed following a chance meeting at BevNET Live.

Hot on the heels of the announcement that Zico has gone into the coconut latte business that Coco Café pioneered, the new Vita Coco property has found a home for its products in Fresh Market, a 100-plus store specialty/natural retail chain that is gradually becoming an important launch point for new beverages.

Coconut Water Craze Moves from Beverage to Coffee Aisle March 5, 2012 – New York, NY – Coco Café is now available at The Fresh Market, in over 100 locations of the specialty grocery retailer. Coco Café is a new ready-to-drink beverage of fresh coconut water and organic fair-trade espresso with milk – a natural […]

When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t yet had to deal with the pain that comes from writing the check that makes it go away. Yesterday, he did.

Talk about a whirlwind courtship. It took just four months from organic espresso /coconut water blend Coco Café to go from independent, entrepreneurial beverage company to a strategic piece in the coconut water chess game. The company, which had its first production run in September, had bids from two different potential investors by the end of December and moved into Vita Coco’s offices by the end of January.

After getting rave reviews at the December BevNET Live event — taking home the award during the New Product Showdown — Coco Café had to imagine that it would be getting a lot of attention and some new accounts. But apparently things have really accelerated for the Los Angeles-based espresso/coconut water blend, as Vita Coco, the country’s best selling coconut water brand has swooped in to make an investment in Coco Café.

Some pretty provocative stuff out there in the news today — and we’re not talking politics. In the New York Times, there’s an interesting take on the war on sugary drinks. The Times reports on a new study that found state laws that ban soda – but not other sweetened beverages – to be ineffective in reducing the amount of sugary drinks middle school students buy and consume at school. Slate.com published a story about the explosion of coconut water products on the market.

September 27, 2011 – New York, NY – Vita Coco co-founder and ceo Michael Kirban today announced the appointment of Jeff B. Popkin as the beverage brand’s new vice president of sales.  Vita Coco is the leading coconut water brand in the U.S. and one of the fastest-growing beverage brands in the country, on track […]

New York, N.Y. (August 3, 2011) – Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., launched Vita Coco Tropical Fruit, in collaboration with Rihanna.  The seventh flavor in the Vita Coco portfolio, Tropical Fruit is an all-natural, luscious blend of coconut water, pink guava, orange, […]

NEW YORK, NY (June 08, 2011) — Today, Vita Coco, the nation’s best-selling coconut water and one of the fastest growing beverage brands in the U.S., announced that Dustin Pedroia, Boston’s own hometown hero, will join the Vita Coco family as a spokesperson for the brand, and will be featured in an advertising campaign launching […]

One of Baseball’s Biggest Names Signs on as the New Face of Vita Coco

New York, NY (May 11, 2011) – Vita Coco, the nation’s best-selling coconut water and one of the fastest-growing beverage brands in the U.S., today announced that Rihanna will be featured in the company’s national advertising campaign launching this summer. Rihanna joins Vita Coco’s rock-star list of brand loyalists, including Madonna and Red Hot Chili […]

Summer’s latest taste of the tropics: Vita Coco with Tropical Fruit America’s favorite coconut water introduces new flavor this May 2011

NEW YORK–(BUSINESS WIRE)–In fall 2009, Vita Coco became the first-ever fresh coconut water to be sold at U.S. airports. Today, Vita Coco co-founder and CEO Michael Kirban announced that Vita Coco will be the first coconut water available on a domestic airline, served as a complimentary beverage on all JetBlue Airways flights starting in September. […]