Vita Coco Coconut Water

U.S. Rep. Rosa DeLauro (D-CT 3rd District) introduced a bill to Congress on Wednesday that would require a national tax on sugary beverages.

Big mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early this summer and they haven’t let up.

The $165 million investment has a valuation of $665 million. The agreement includes distribution of the brand’s portfolio throughout mainland China.

NEW YORK–(BUSINESS WIRE)–Vita Coco, one of the fastest-growing beverage brands globally and the U.S. leader in coconut water sales, today announced plans to bring the coconut water brand to China for the first time. The new distribution comes through an exclusive agreement with Red Bull China, which also acquired a stake in privately-held All Market […]

Before the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and expressing their criticisms. While some sponsors have already returned to the Clippers, a few beverage companies haven’t done the same.

Vita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is working with existing purveyors to specify product parameters. The program, “Made to Matter — Hand-picked by Target,” will comprise more than 120 products.

NEW YORK — To celebrate the brand’s 10th anniversary, Vita Coco coconut water brings together two of summer’s most popular drinks – fresh coconut water and homemade lemonade – to create “Vita Coco Lemonade.” The new all-natural beverage can be found at groceries nationwide starting in April. With the introduction of its new Lemonade flavor, made with […]

NEW YORK — Vita Coco, the country’s best-selling fresh coconut water brand, is thrilled to congratulate Marshawn Lynch of the Seattle Seahawks and all his teammates on yesterday’s Super Bowl victory. Lynch is a Vita Coco sponsored athlete. “We’re elated to congratulate Marshawn and the Seahawks team on their decisive, epic win,” says Vita Coco co-founder […]

NEW YORK — With the 2013 football season underway, Vita Coco today confirmed partnerships with two additional pro-football players as part of the brand’s growing pro-athlete roster. Vita Coco, the country’s most popular coconut water beverage brand, re-signed tight end Vernon Davis of the San Francisco 49ers, now with the brand for a second straight […]

Starting this month, the coconut water company will aim to penetrate London’s marketplace with 50 branded taxis in the city.

NEW YORK — As the pro football season approaches, the sport’s brightest stars are focused on diet, training and discipline.  One basic part of many athletes’ programs: hydration and replenishment – and more than a few are doing it with coconut water. Vita Coco, the country’s best-selling coconut water brand, is as in-demand on the field […]

VERNON HILLS, Ill. — Innovation in the kids’ beverage aisle might be a hard thing for manufacturers to achieve nowadays. The dynamic pace of the market and the growing influential role children are playing when it comes to choosing what they want to drink and put in their lunchboxes adds even more complexity to the […]

NEW YORK — During the summer months, when activities run as high as the heat, children – and their parents – are looking for thirst-quenching drinks that are as delicious as they are good for you. Enter Vita Coco Kids, the new line of coconut water beverages made especially for children ages 2 to 8. Vita Coco […]

Vita Coco, the number one-selling coconut water brand in the U.S., has introduced Vita Coco Kids to the market. Made with coconut water, filtered water, natural fruit flavors and vitamin C, the beverages, which come in wedge-shaped 6 oz. Tetra Pak containers with an attached straw, will hit shelves beginning in July.