Brand News
Aug 4, 2014Vita Coco Signs Canadian DistributorVita Coco coconut water, one of the fastest growing beverage brands globally and the U.S. sales leader in coconut water, today confirmed the appointment of…
Aug 1, 2014Last Updated Sep 9, 2015Distribution Roundup: Protein, Probiotics, Coconut Water Stay ActiveProtein beverages (Protein2o, Mix1), probiotic offerings (Lifeway Kefir, Clearly Kombucha) and coconut water (Vita Coco, Minoku, Powercoco, Cocozia, Tongo)…
Jul 31, 2014Last Updated Sep 9, 2015Vita Coco Vaults Into the Sports Drink CategoryVita Coco Sport is the culmination of the brand’s partnership with Target, which was announced in April as part of the mass retailer’s “Made to Matter” program.
Jul 31, 2014Last Updated Sep 9, 2015Press Clips: DeLauro Proposes National Soda TaxU.S. Rep. Rosa DeLauro (D-CT 3rd District) introduced a bill to Congress on Wednesday that would require a national tax on sugary beverages.Jul 29, 2014Last Updated Sep 9, 2015Deal Season: If You Can’t Beat ‘Em, Buy ‘EmBig mergers and acquisitions that are either directly involved with the beverage industry or affecting it in terms of retailing and distribution started early…Jul 14, 2014Last Updated Sep 9, 2015Vita Coco Coconut Water Sells 25 Percent Stake to Red Bull ChinaThe $165 million investment has a valuation of $665 million. The agreement includes distribution of the brand’s portfolio throughout mainland China.Jul 14, 2014Last Updated Jul 14, 2014Vita Coco Coconut Water Sells 25 Percent Stake to Red Bull ChinaNEW YORK–(BUSINESS WIRE)–Vita Coco, one of the fastest-growing beverage brands globally and the U.S. leader in coconut water sales, today announced plans to…
Apr 30, 2014Last Updated Sep 9, 2015Press Clips: L.A. Clippers Sponsors Flee, RebukeBefore the NBA fined and handed down a lifetime ban to Los Angeles Clippers owner Donald Sterling, most sponsors of the basketball franchise were fleeing and…
Apr 9, 2014Last Updated Sep 9, 2015Press Clips: Target to Expand Healthy OptionsVita Coco will be part of an expansion of the company’s focus on natural and organic products, and, taking a page from Whole Foods’ book, the company is…Feb 28, 2014Vita Coco Announces New Take on LemonadeNEW YORK — To celebrate the brand’s 10th anniversary, Vita Coco coconut water brings together two of summer’s most popular drinks – fresh coconut water and…Feb 3, 2014Vita Coco Congratulates Beast ModeNEW YORK — Vita Coco, the country’s best-selling fresh coconut water brand, is thrilled to congratulate Marshawn Lynch of the Seattle Seahawks and all his…Oct 15, 2013Vita Coco Adds Two Football Players to Roster of AthletesNEW YORK — With the 2013 football season underway, Vita Coco today confirmed partnerships with two additional pro-football players as part of the brand’s…
Sep 9, 2013Last Updated Sep 9, 2015Vita Coco Covers Taxis in LondonStarting this month, the coconut water company will aim to penetrate London’s marketplace with 50 branded taxis in the city.Jul 17, 2013Last Updated Jul 17, 2013Vita Coco Goes Beast ModeNEW YORK — As the pro football season approaches, the sport’s brightest stars are focused on diet, training and discipline. One basic part of many athletes’…