Brand News
Jul 29, 2015Vita Coco Adds Six Pro Athletes to its Roster of Brand AmbassadorsIn addition to working with individual talent, Vita Coco is also the exclusive coconut water sponsor of the Los Angeles Clippers.
Jul 9, 2015Last Updated Sep 9, 2015Vita Coco Taps Jane Lynch For Summer Ad CampaignJane Lynch is putting some off-kilter star power behind Vita Coco, the company revealed today.
Jun 16, 2015Vita Coco Hires Charles Van Es as Vice President of US MarketingVan Es will oversee North American marketing and report directly to Vita Coco co-founder and ceo Michael Kirban.
Jun 4, 2015Last Updated Sep 9, 2015Vita Coco’s New Ad Campaign: It’s Coconut Water, Stupid.Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify…
May 5, 2015Vita Coco and L*SPACE Swim to Release Limited-Edition BikiniThe limited edition Vita Coco and L*SPACE Swim Bikini will be sold exclusively at www.lspace.com starting May 7th for a total suggested retail price of $163
Apr 30, 2015Vita Coco Hires New President for Asia PacificVita Coco coconut water welcomes a new president to oversee its growing operations in the Asia Pacific (APAC) region: Michael Shepherd.
Apr 24, 2015Last Updated Sep 9, 2015Popkin Out at Vita CocoVita Coco today announced the news in a press release, which added that company co-founder and CEO Michael Kirban would take on Popkin’s responsibilities and…
Feb 17, 2015Vita Coco to Accompany Maroon 5 Throughout 27 Date “V” TourVita Coco will create unique, memorable experiences for Maroon 5 fans at every tour stop through on-site sampling and meet-and-greets with the band.
Dec 16, 2014Vita Coco Pineapple Now Available in 1 Liter PackageThe company is responding to consumers’ increasing demand for larger, multi-serve flavored offerings.Oct 3, 2014Vita Coco Launches Marketing Campaign With Roster of AthletesThe line-up includes: Yasiel Puig of the LA Dodgers, Jadeveon Clowney of the Houston Texans, Manti Te’o of the San Diego Chargers, LaMarcus Aldridge of the…
Aug 22, 2014Last Updated Sep 9, 2015Distribution Roundup: WTRMLN WTR, Sipp, Xyience Add New CoastsThe latest in distribution news features brands opening new territory on opposite coasts, with Las Vegas-based Xyience heading east while Sipp Sparkling…
Aug 11, 2014Last Updated Sep 9, 2015Opportunity BrewingThe development of new tea drinks for kids could play a key role in the creation of a framework by which marketers can establish vertical integration of both…
Aug 6, 2014Last Updated Sep 9, 2015Vita Coconut OilThe increasing popularity of coconut oil can be seen in lifestyle and beauty media, through celebrity use and promotion, and the ongoing consumer trend to find…Aug 5, 2014Vita Coco Debuts Take on Coconut OilSynonymous with natural hydration and replenishment, Vita Coco is now the first premium coconut water brand to introduce an organic coconut oil.