Brand News
Oct 23, 2017Last Updated Oct 24, 2017NACS 2017: Coffee, Energy Drinks Highlighted in New ProductsThough convenience store traffic has dipped in 2017, you couldn’t tell from looking around the packed floor at this year’s National Association of Convenience…
Jul 3, 2017Last Updated Dec 27, 2017Distribution Roundup: Dora’s Picks Up Vita Coco CoconutmilkDora’s Naturals named exclusive distributor of Vita Coco Coconutmilk in NYC; Veggemo enters 1,500 U.S. retailers; PhURE Water hits Idaho; KeHE to distribute…
Jun 6, 2017Last Updated Dec 27, 2017Analysts: A PepsiCo/Vita Coco Deal Would Reshape Coconut CategoryLast week a Reuters report that PepsiCo was in talks to acquire Vita Coco maker All Market Inc. had the beverage industry buzzing over what could be yet…
May 30, 2017Last Updated Dec 11, 2017Reuters: PepsiCo in Talks to Acquire Vita CocoReuters has reported that PepsiCo is in talks to acquire All Market Inc, the maker of leading coconut water brand Vita Coco. PepsiCo is offering less than the…
May 11, 2017Last Updated Dec 27, 2017Vita Coco Calls Drinks “Squid Free,” Consumer to Pursue Legal ActionVita Coco aimed to put a lighter note on a media blitz that occurred this week after several media outlets reported a New York woman had found a mysterious…
May 9, 2017Last Updated Dec 27, 2017Vita Coco Investigating Strange Object Found in CartonVita Coco has launched an internal investigation of its product line after a New York woman reported finding a foreign object — what she called an “octopus…
Mar 29, 2017Last Updated Nov 22, 2017CB Insights: Investors Still Drooling Over Disruptive BrandsZoe Leavitt, Retail & Food Technology Analyst at CB Insights, led the online presentation, which explored recent investments, current trends and…
Mar 20, 2017Baileys Releases Vegan-Friendly Almande Almondmilk LiqueurSpring has officially sprung and the welcomed warmer weather is just in time for the new Baileys Almande Almondmilk Liqueur. This innovative, naturally light…
Feb 17, 2017Last Updated Nov 22, 2017Expo West 2017 Preview: Vita Coco To Debut “Coconutmilk”Coconut water leader Vita Coco is getting into the growing pool of dairy-alternative drinks with the launch of “Coconutmilk,” a new plant-based beverage made…
Nov 3, 2016Last Updated Nov 3, 2016Pressure Is Building for HPP Coconut WaterSpurred forward by both safety concerns and the development of new technologies, some coconut water brands, led by Harmless Harvest itself, have recently begun…
Jun 30, 2016Last Updated Jul 1, 2016Harmless Harvest Sues Vita Coco Over Coco CommunityHarmless Harvest, which pioneered and leads the super-premium segment of the coconut water category, has filed a lawsuit claiming that labels and packaging for…
May 31, 2016Last Updated May 31, 2016Lawsuit Targets Vita Coco’s “Born in Brazil” TaglineThe plaintiffs claim that because some Vita Coco products are manufactured in other countries, including the Philippines, and Malaysia, All Market “is unjustly…
Sep 9, 2015Last Updated Nov 18, 2015Vita Coco Hires New Executives in North America, Europe and AsiaThe company, now in its 11th year of business and today available in 30 countries, is strengthening its leadership and management in key and emerging markets.
Aug 3, 2015Last Updated Sep 9, 2015Vita Coco Launches Lemon Tea Variety at KrogerPackaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.