Vita Coco Coconut Water

Spurred forward by both safety concerns and the development of new technologies, some coconut water brands, led by Harmless Harvest itself, have recently begun exploring alternatives to HPP.

Harmless Harvest, which pioneered and leads the super-premium segment of the coconut water category, has filed a lawsuit claiming that labels and packaging for Vita Coco’s new Coco Community line are “confusingly similar” to its own.

The plaintiffs claim that because some Vita Coco products are manufactured in other countries, including the Philippines, and Malaysia, All Market “is unjustly enriched by continuing to market and sell its [coconut water] in a way that misleads consumers into believing that all Vita Coco is Brazilian, manufactured in Brazil and made from Brazilian coconuts.”

The company, now in its 11th year of business and today available in 30 countries, is strengthening its leadership and management in key and emerging markets.

Packaged in Vita Coco’s familiar 500 mL Tetra Pak carton, the beverage will be made available exclusively at Kroger supermarkets through the end of the summer.

In addition to working with individual talent, Vita Coco is also the exclusive coconut water sponsor of the Los Angeles Clippers.

Jane Lynch is putting some off-kilter star power behind Vita Coco, the company revealed today.

Van Es will oversee North American marketing and report directly to Vita Coco co-founder and ceo Michael Kirban.

Coconut water titan Vita Coco has announced the launch of a new advertising campaign called “Stupidly Simple,” a global marketing effort intended to simplify messaging of coconut water to that of a natural, refreshing beverage.

The limited edition Vita Coco and L*SPACE Swim Bikini will be sold exclusively at www.lspace.com starting May 7th for a total suggested retail price of $163

Vita Coco coconut water welcomes a new president to oversee its growing operations in the Asia Pacific (APAC) region: Michael Shepherd.

Vita Coco today announced the news in a press release, which added that company co-founder and CEO Michael Kirban would take on Popkin’s responsibilities and serve as interim president.

Vita Coco will create unique, memorable experiences for Maroon 5 fans at every tour stop through on-site sampling and meet-and-greets with the band.

The company is responding to consumers’ increasing demand for larger, multi-serve flavored offerings.