‘Democratizing Investment’: Brands Turn to Equity Crowdfunding Platforms

Throughout the past decade, crowdfunding has proven to be a vital source of startup capital for young entrepreneurs looking to get off the ground. But in a crowded marketplace where companies are constantly competing for venture financing and require millions of dollars to grow their companies, platforms like Kickstarter can’t cut it for established brands.

Distribution Roundup: Silly Juice, APRCH Expand On West Coast

In this Distribution Roundup, kids juice drink Silly Juice and CBD-infused sparkling water APRCH each expand their respective distribution footprints on the West Coast. Elsewhere, WellWell builds off a successful pilot launch with Walmart, while Flow Alkaline Water enters Sam's Club.

WellWell Launches Newly Redesigned Website

WellWell (drinkwellwell.com), a plant-based beverage brand, has launched a newly redesigned website, setting the stage for new product launches and direct-to-consumer growth in 2020 and beyond.

WellWell Launches Walmart Distribution

WellWell, a plant-based beverage brand, announces its January 2020 roll out into select Walmart locations. The launch will expand WellWell’s national presence across Arizona, California, Colorado, Nevada, and Texas, reaching new consumers with its functional drinks featuring clean ingredients and low sugar content.

WellWell Closes $3.9M Series A Funding Round

Plant-based functional beverage maker WellWell has closed a $3.9 million Series A funding round led by Sweat Equities, the company announced on Tuesday.