Brand News
Apr 21, 2025Last Updated Apr 21, 2025Mateína Moves Away From Sugar As RTDs Take Focus; “It’s A Big Advantage”Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas…
Jan 27, 2025Last Updated Jan 31, 2025Distribution: Cannabis Beverages Target SoutheastHemp-derived THC brands look toward new opportunities in the Southeast and other regions of the U.S. amid elevated interest in adult non-alc options, among…
Jan 8, 2025Last Updated Jan 8, 2025Yerbaé Acquired by Safety Shot, Inc. in Move to Build Portfolio BusinessYerbaé Brands has been acquired by Florida-based functional beverage maker Safety Shot in what could be the first of multiple beverage acquisitions by the…
Nov 28, 2023Last Updated Nov 28, 2023Yerbaé Teams With Penn State NIL Collective To Build “Beachhead” For Eastern ExpansionYerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an…
Aug 22, 2023Yerbaé Raises $4M, Leans Into Sports & EntertainmentYerbaé has raised over $4 million in the “first tranche” of a new funding round backed by a variety of athletes and entertainers, the Arizona-based plant-based…
Feb 13, 2023Yerbaé to Go Public On Toronto Stock ExchangeYerbaé is set to become the latest beverage company to go public as the plant-based energy brand announced today that it has completed a reverse triangular…
Nov 15, 2021Video: Yerbae’s New CMO Aims to Define the Brand IdentityPlant-based energy drink maker Yerbae announced this month the addition of Brian Neumann as its new CMO. This is the first c-suite level position for Neumann,…
Jan 21, 2021Last Updated Jan 21, 2021‘Democratizing Investment’: Brands Turn to Equity Crowdfunding PlatformsThroughout the past decade, crowdfunding has proven to be a vital source of startup capital for young entrepreneurs looking to get off the ground. But in a…Sep 28, 2020Yerbae Turns to Crowdfunding Platform To Fuel Next FundraiseYerbae, the maker of a line of functional sparkling waters made with yerba mate, is looking to raise $10 million as it grows its national retail presence. But…Jun 26, 2020Last Updated Jun 26, 2020Yerbaé Sparkling Water Partners with Pepsi NY to Tackle NYC MarketYerbaé Enhanced Sparkling Water is proud to announce a new partnership with Pepsi-Cola Bottling Company of New York, Inc. (PCNY) with the launch of their 16…
Jun 25, 2020Distribution Roundup: Yerbaé Partners with Pepsi-Cola Bottling of New YorkYerbaé Partners with Pepsi-Cola Bottling of New York; Natalie’s Expands Holistic Line with Publix; Mad Tasty Launches Direct-to-Business Program Online;…
Feb 25, 2020Yerbae Receives Vistar Investment Ahead of Expansion, RebrandVistar has taken a minority ownership stake in RTD yerba mate maker Yerbae, the beverage brand told BevNET, opening a partnership which will give the brand…
Oct 10, 2019NACS 2019: Yerbae’s Todd Gibson on Tackling the Convenience ChannelIn this video recorded at last week’s National Association of Convenience Stores (NACS) Show 2019 in Atlanta, Georgia, Yerbae founder and CEO Todd Gibson…
Aug 12, 2019Distribution Roundup: Pillars Doubles Store CountPillars Drinkable Greek Yogurt Doubles Store Count; Yerbae Adds 2,000 Stores; MATI Energy Launches Whole Foods Southwest, Focuses on Office Accounts; LIFEAID…