Canadian brand Mateína is rolling out a complete revamp of its 12 oz. ready-to-drink line launched last year that drops all sugar, a move founder/CEO Nicolas Beaupré believes can create true separation in the yerba mate category.
Hemp-derived THC brands look toward new opportunities in the Southeast and other regions of the U.S. amid elevated interest in adult non-alc options, among other distribution news.
Yerbaé Brands has been acquired by Florida-based functional beverage maker Safety Shot in what could be the first of multiple beverage acquisitions by the company. The two companies will also seek to create synergies in supply chain logistics, ingredient procurement, sharing warehousing and other resources.
Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
Yerbaé has raised over $4 million in the “first tranche” of a new funding round backed by a variety of athletes and entertainers, the Arizona-based plant-based beverage brand announced yesterday.
Yerbaé is set to become the latest beverage company to go public as the plant-based energy brand announced today that it has completed a reverse triangular merger in order to begin trading on the Toronto Stock Exchange.
Plant-based energy drink maker Yerbae announced this month the addition of Brian Neumann as its new CMO. This is the first c-suite level position for Neumann, a former brand manager and associate director for The Kraft Heinz Company, where he oversaw national advertising campaigns for the Heinz ketchup brand.
Throughout the past decade, crowdfunding has proven to be a vital source of startup capital for young entrepreneurs looking to get off the ground. But in a crowded marketplace where companies are constantly competing for venture financing and require millions of dollars to grow their companies, platforms like Kickstarter can’t cut it for established brands.
Yerbae, the maker of a line of functional sparkling waters made with yerba mate, is looking to raise $10 million as it grows its national retail presence. But rather than turn to private equity and venture capital, the Arizona-based brand is turning to the public for support in launching a crowdfunding campaign through website StartEngine.
Yerbaé Enhanced Sparkling Water is proud to announce a new partnership with Pepsi-Cola Bottling Company of New York, Inc. (PCNY) with the launch of their 16 oz, can lineup.
Yerbaé Partners with Pepsi-Cola Bottling of New York; Natalie’s Expands Holistic Line with Publix; Mad Tasty Launches Direct-to-Business Program Online; Waterloo Adds Publix and Greenwise Market; So Good So You Launches 4-Pack Shots in Publix; Iconic Kids Adds New Retailers; Béla Adds Albertsons, The Better Health Stores; Shroomi Adds Whole Foods SoCal; TEN Alkaline Spring Water Adds Cans to UNFI, KeHE
Vistar has taken a minority ownership stake in RTD yerba mate maker Yerbae, the beverage brand told BevNET, opening a partnership which will give the brand access to over 12,000 food service accounts nationwide. Yerbae CEO Todd Gibson said the investment comes as the brand prepares to roughly triple its retail distribution footprint by the end of this year.
In this video recorded at last week’s National Association of Convenience Stores (NACS) Show 2019 in Atlanta, Georgia, Yerbae founder and CEO Todd Gibson discusses his brand’s channel strategy, how the clean energy trend is developing in convenience, and why there’s still a long way to go for consumer education on yerba mate drinks.
Pillars Drinkable Greek Yogurt Doubles Store Count; Yerbae Adds 2,000 Stores; MATI Energy Launches Whole Foods Southwest, Focuses on Office Accounts; LIFEAID Partners with Hudson News Distributors; ITO EN Oi Ocha Green Teas to Enter Walmart; HFactor Adds 1,500 Walmart Locations
