Zupa Noma (Discontinued)

To date, Zupa Noma, which was created by Sonoma Brands, has been positioning itself as a player in the ready-to-drink soup category. This brand, which is positioned simply as a “Veggie Shot,” leaves the soup category behind and seeks to p...

Zupa Noma is a USDA Organic and high pressure processed (HPP) product (we won’t yet call it a beverage) that is looking to disrupt the soup category. To do this, the brand is taking a variety (six, to be exact) of soup formulations, putting the...