Blue coloring — a reliable way to fail
Blue colored soft drinks never survive. Yes, I mean products that use blue colored fluid — not things like blueberry or the few other things in nature that have a…
BevBlog
Civil War
It’s not quite the Battle of Vicksburg, but the folks from PepsiCo — New Yorkers all — have scored quite a coup in grabbing the concession rights to Rock City,…
A theory on energy drink flavors…
Here’s a simple theory for the energy drink category:Taste is inversely proportional to the perceived functionality of the product. It will probably sound simple and obvious to some — and…
Fizzy Logic
Well, you folks over at Fizzy Lizzy and Izze, and at whatever weird corporate entitity has taken over The Switch, and just about anyone else who thought about carbonating juices…
Welcome!
Welcome to BevNET.com’s new BevBlog section. This is a new editorial section designed to provide our readers with up-to-date content from our editors. Questions or comments? Send them to staff@bevnet.com…