Energy Slush Redux — SoBe Energy Coolatta
After my recent post about Full Throttle Slurpee, the folks at RF Binder (PR for Dunkin Donuts) contacted me about the new SoBe Energy Coolatta. Unfortunately (note to PR folks),…
BevBlog
Pepsi releases cucumber flavored soda in Japan
The Associated Press (read the story in the Washington Post) is covering a story about a new CSD being launched in Japan called “Pepsi Ice Cucumber”. It doesn’t actually contain…
Stylish Summer Drinks!
Okay, BevBlog’s not all that stylish or hip. To stay current, we are forced to rely on things like the IG Trendcentral Newsletter, which lets us know what’s hot and…
Nutrient Enhanced Water: Whole Foods' Ugly Duckling
Recently, Whole Foods has been pushing its own private label beverage brand named “Nutrient Enhanced Water.” Likley, they are doing this because Glaceau Vitaminwater’s days in Whole Foods are numbered.…
Just Add Vitaminwater
There’s a lot of discussion right now – in a lot of well-read places — about what a great move the Coca-Cola Co. made in picking up Glaceau, and rightly…
If only Pepsi made this 10 years ago…
Update: Nat Thomson from Seed (the design firm that put the Green Label art program together) has alerted me to a YouTube site featuring videos about each of the artists…Pretty…
Diet Coke Plus Comes Up Empty
Diet Coke Plus is now on the US market there’s definitely some media buzz building. But is it warranted? Personally, I don’t think so. Yes, it’s an extension to the…
Full Throttle Frozen Fury hits the Slurpee Machine
Recently, I heard that 7-Eleven would start serving “Full Throttle Frozen Fury” which, in case you haven’t heard, is a new 7-Eleven Slurpee flavor made with Full Throttle Energy Drink.…
More expensive than lemon drops and gumdrops
Tasmanian Rain. Made from Australian rainwater. Bottled in Glass. Shipped a long, long way. Because you NEED to buy a $60 case of water… Welcome to the TASMANIAN RAIN store.…
A fun way to drink milk? Cmon…
Sipahh “Milk flavoring straws” arrived in our office today and I must say that I was instantly intrigued by a product claiming to provide “a fun way to drink milk”.…
Vitaminwater Hat Costs NFL Star $100k
Brian Urlacher, who wore a Vitaminwater hat to a Super Bowl XLI media event, ended up being hit with a $100k fine as Glaceau is not an official NFL sponsor.…
Sacre Rouge! Red Bull owner rumored to be intererested in NHL franchise
Reports have surfaced that Dietrich Mateschitz — the owner of Red Bull — may be secretly negotiating to buy one of the holiest sports franchises of them all, the Montreal…
Great Way to Lose 1/2 Hour
YouTube Energy Drink videos. Trust us. Here’s one to get you going……
Coke Zero — It is indeed the drink of the Coke-loving, don't-want-to-get-fat Straight Guy
So, upon seeing the introduction of Coke Zero about two years ago, I was struck by the possibility that Coke might be trying to introduce a diet product aimed not…