Welcome to the year 121 ABC (after the birth of Coke)
THURSDAY, MARCH 29: FAMOUS SOFT DRINK GOES ON SALE Profile America — Thursday, March 29th. One of the most successful brand names of all time got its start on this…
BevBlog
Still, sparkling, or local?
Don’t look now, but bottled water’s bubble might burst. At least among some of those same high-end restaurants that made it trendy to drink the stuff in the first place.…
Kosher Coke: Making Coke enjoyable…for a little while
According to various sources on the web, Coca-Cola’s 2007 edition of “Kosher for Passover Coke” (aka KP Coke) has started showing up in stores this week. (Not a Coke Drinker?…
Well, THAT explains why little Britney hasn't been herself lately…
Some doctor in Boca has diagnosed Britney Spears as suffering from schizophrenia brought on by drinking too much Red Bull. He goes on to associate all energy drink use by…
Fiddling While Coke Burns
I hate to be the Coke basher – I usually leave that to Craven – but this was just too much of a coincidence to let him feast on it.…
Who says the Academy is shallow?
Given its fame as a calorie-burning soda, the makers of Celsius have probably already considered the marketing tag “Drink of Losers” but they went even farther during last night’s Oscars,…
We are NOT going on O'Reilly
Apparently, the fact that Spike Shooter Energy Drink made a few kids sick in Colorado is now echoing into the Web’s creepy ideological zones: it’s been picked up by a…
Coke Acquisitions: Mad River vs FUZE?!?!?
As Coke gets ready to bring FUZE into the picture, there’s been some talk – at least among those who cover the industry — about whether or not Coke could…
Cola Wars: 2007 Edition
With the announcement of Diet Pepsi Max and Coke’s upcoming launch of Diet Coke Plus, it seems evident that the 2007 edition of the Cola Wars has finally “innovated” beyond…
Perhaps the name should be "Flatline"
Energy Drink/Workout product Redline is causing a bit of a stir out in Sacramento, as there were 10 cases of “Redline intoxication calls” to the poison control center over a…
Recycle junk… and get more junk!
Now, we love watching the drivers tradin’ paint at the track as much as the next blog, but this release was about a recycling initiative at a sporting event whose…
The Jones Soda Secretary's Eloquence
Yes, it’s big news that Jones Soda is going with an all-cane sugar lineup. Yes, we applaud the decision and believe it should be good for business. No, we don’t…
My Lips are Sealed
Pepsi has found a New Place to Use Flavors: Lip Care The beverage industry has always been a place where crossover marketing is used, but this one just makes me…
Convicted for Stealing Bad Info to Sell to Pepsi
Today, a federal jury convicted Joya Williams, a former Coca-Cola secretary, of conspiring to steal trade secrets from world’s largest beverage maker in an effort to sell them to rival…