BevNET Magazine
April 2008

Cover Story

Little Competition

At one quarter the size of typical energy drinks and promising a better boost with fewer calories, energy shots are fast becoming one of the most profitable uses of space available to retailers. According to at least one beverage executive, by the end of the next year, energy shots could be a $500 million business.



Trade Show Junkie

Beverages' center of gravity has shifted at trade shows


Are Expo West exhibitors really are the "good guys?"