Zipfizz – Zipfizz Liquid Shot is now available in four flavors: Orange, Mango, Fruit Punch and Passion. This liquid formula delivers 41,667% B-12 for enhanced energy and mental alertness. It contains no sugar and “just enough caffeine and green tea extract to get the ball rolling.” Liquid Shot is isotonic and is conveniently packaged in a 4 oz. bottle.
Shot Me Up – Texas-based Shot Me Up has two energy shot lines: Chi Shot, the World’s first caffeine-free White Tea energy shot, comes in three flavors: Pomegranate, Mandarin and Mango. Zen Shots are the World’s first and only 2 oz. Green Tea Energy Shot. It is also caffeine-free, with a powerhouse of synergistic ingredients that not only provide energy but optimal health, including green tea extract, natural agave nectar, Aloe Barbadensis Leaf Juice, panax ginseng, and essential B and C vitamins. Zen Shots come in five flavors: Original, Orange, Lemon, Peppermint and Berry.
Living Essentials – Living Essentials, the maker of 5-Hour Energy Berry and Lemon-Lime flavored energy shots, has added an Orange flavor to its lineup. Previously available exclusively at Walgreens, Orange is now available to the convenience store channel. Orange is available in 12-packs and as part of a new multi-flavor wire rack display that includes all three 5-Hour Energy flavors. Living Essentials has also released Decaf 5-Hour Energy. Containing only as much caffeine as a half cup of decaffeinated coffee, Decaf 5-Hour Energy is designed for people who avoid caffeine, but still need an extra boost to help them function during the day.
Impulse One – Impulse One is a New Age Beverage Company with established and innovative brands like Head Shot Energy Shot, and Red Devil Energy Drink. Headshot is an incredibly smooth-tasting energy shot that provides hours of energy. Headshot is available in Original, Blueberry Slam and Apple Slam.
Bond Laboratories – FUSION 6+HR Energy Shot is a 2 oz. that is available nationwide in convenience stores, on college campuses and among the action sports world. The shot is made with Fusion’s “Phytomic Energy Blend,” which includes B-vitamins for energy, amino acids to trigger focus and mood enhancement, and enzymes that help the body feel energy quicker and sustain increased energy for a long period of time. FUSION was launched from BOND Laboratories—a premier marketer and manufacturer of nationally branded nutritional products.
Labrada Nutrition – Labrada’s Charge! SuperShot comes in a convenient, 2 oz. that is intended to either be opened and consumed or added to bottled water to “Charge! your water”— instantly making a delicious non-carbonated fruit flavored drink. Charge! is fortified with 2450 mg of fruit based anti-oxidants and B-vitamins.NRG – NRG SHOT contains about as much caffeine as a cup of coffee for energy revival, while it also contains vitamins like C, B6, B12, Niacin, and Folic Acid for hours of crisp clean energy without the crash of other energy drinks. NRG SHOT comes in Mandarin Orange, Red Berry, Pink Lemonade, and, coming this summer, Blue Raspberry.
Liquid Lightning – New Jersey based Liquid Lightning has added Liquid Lightning Boltz to their portfolio of products. A compact 2 oz. energy shot supplement, it is the only one on the market that is made with Hoodia Extract. Hoodia has been known for years as a nutritious food that is extremely effective at reducing the appetite. Boltz is sugar free and has a berry flavor. One shot has the equivalent power of two cans of an energy drink. Liquid Lightning has plans for two new flavors and a twin pack arriving this Spring.
Fuze – NOS Energy Drink will launch NOS PowerShot in May of this year. The 2 oz. product is aimed at those looking for very quick, high-impact energy. NOS PowerShot contains the NOS Maximum Boost Formula, which serves the same level of Caffeine, Taurine, L-Carnitine, Inositol and Panax Ginseng found in an 8 oz. serving of regular NOS Energy Drink into a 2 oz. package. Plus, NOS PowerShot contains a special formulation of elevated levels of Niacin, Vitamin B6 and B12 than those found in regular NOS Energy Drink.
FIXX – FIXX Extreme Shots claim a proprietary Nano-Particulate Delivery system (NDS) and bioactivated ingredients to produce a great tasting shot with an extremely powerful and effective blast of energy that’s designed to last all day.
OC Energy – OC Energy ’s “Insane” energy shot was designed for consumers that want a choice. Its iconic bottle design with eye-popping graphics set it apart from the run-of-the mill energy shot. Offering something more than just energy, Insane has undergone a flavor transformation. Its great new taste and new label verbiage let customers know exactly what to expect; 6+ hours of energy, no crash and hangover relief when you need it. Consumers enjoy Insanes’s wide mouth that easily allows it to be shot not sipped. This product is suggested as both a shot and a drink mixer.Blutonium – Blutonium is a cool looking product in a category filled with look-alikes. It sells cold on a proprietary suction rack for easy placement in any store. Blutonium Unconventional Energy is a great-tasting energy shot that surprises customers who’ve thought you have to wince a time or two to swallow an energy shot. Blutonium Peaceful Power is a caffeinated, energy-charged shot with a dose of habenero to heat things up.
Wet Planet – From the makers of America’s original energy drink comes the Jolt Endurance Shot. True to the Jolt name, the Jolt Endurance Shot contains more “good stuff” as compared to competing brands. The Jolt Endurance Shot contains a heaping dose of amino acids, electrolytes, vitamins and enzymes, plus just the right amount caffeine. And unlike most other energy shots, Jolt Endurance shots are sugar-free, so there’s no crash after just a few hours.
Drinks that Work – Founded by ex-Odwalla employee Brian Lovejoy, Drinks that Work is the maker of UPSHOT, a 2.5 oz. energy shot that claims to contain the most boost of any product on the market, with none of the excess liquid. In Christmas, 2007, Upshot Energy was included in the gift bag for both the 700-strong annual Los Angeles Police Department Dinner and also the Christmas Party for the Marines at Camp Pendelton, Calif. Upshot was also included in the 2008 Oscar gift bag presented by People Magazine to those Oscar attendees staying at the Four Seaons Hotel. So far, Upshot boasts four flavors: Kola, Pomegranate, Fruit and Mocha.
Bayshore Specialties Ltd. – Bayshore Specialties Ltd.is the manufacturer of Fuel Cell, an exciting new 2 oz. fortified, sugar free energy shot. One Fuel Cell has two and a half times the energy of an 8 oz. can of the leading carbonated brand, with 0 calories and 0 carbohydrates, and no sugar crash.Peptime – Peptime Energy Shots are in the warehouse and being distributed now. These shots are portable, do not need refrigeration, and come in three 2 oz. flavors, Tropical Orange, Cosmo Berry and Island Lemon Lime.
On Go – On Go started in April 2007 with local distribution of its Lemon Lime flavor in the Midwest Region. In 2008, the company introduced Berry Blast and began national distribution. Positioned as the “Better for You” energy shot; consumers perceive On Go to be “safer” or “less harsh” than the existing brands which have a “truck driver look.” Its graphics appeal to hesitant first-time energy shot buyers and many women.
M-150 – The M-150 Girls will be dropping the flag on The Long Beach Grand Prix on April 20 in California. They will be cheering on race driver Cindi Lux, who’ll be racing to the winner’s circle in the Speed World Challenge GT Series race. Off the track, Cindi will be visiting several local pubs during race week to meet her fans and support M-150 retailers with additional public appearances. The high energy M-150 Girls will be along to provide patrons with smiles and samples of M-150 non-carbonated energy drink. Cindi’s flavor for hard driving and competitive energy make her the perfect driver for M-150.
Bevolution Ammo – Bevolution AMMO has launched their new product image and expanded marketing that has moved beyond the extreme sport scene of paintball in the United States and now includes convenience stores, bars and an international presence in Europe and South America. Bevolution AMMO was originally developed for the Military and is perfected for your consumer. It is a great tasting “liquid power shot” of caffeine for a burst of energy. If the 171 mg of caffeine is too much, the packaging includes a meter to measure how much your consumer shoots or mixes into their beverage of choice.
Zantrex – Zantrex has launched its Ultra-Potent Insta-Shot in two flavors: Orange Octane and Flash Berry. The high-energy boost contains 8 calories, is fast-acting, long lasting and has no crash. It is available at Wal-Mart, GNC, Walgreen’s, Rite Aid, and other retailers nationwide.
NVE Pharmaceuticals – NVE manufactures and co packs unique custom beverages for nationally known private label brands. NVE specializes in 20 oz vitamin fortified waters, 8.4 oz carbonated energy drinks as well as 2 oz and 3 oz vitamin and energy shots. NVE stocks several size bottles and blows custom size and shape bottles to the customer’s specifications. NVE’s nationally-advertised 6 Hour Power Extreme Energy Shot comes in 5 flavors; Lemon Lime, Very Berry, Fruit Punch, Grape and Orange. The newest and hottest addition to the NVE line of energy shots is Java Shot, a premium coffee shot in delicious Mojo Mocha, Catapult Cappuccino and Hopped Hazelnut.
BDI Marketing – BDI Marketing’s Mini Thin Rush was the exclusive energy drink for Winter Music Conference 2008. As such, the product was exposed to more than 45,000 contemporary music professionals and enthusiasts that attend the 300 plus events held over the course of the 5 day festival. Exposure for Mini Thin Rush included extensive sampling and signage throughout the conference, exhibition space, advertising in WMC publications, as well as logo placement on delegate bags, the WMC website, weekly email blasts and more. Mini Thin Rush Liquid is a berry-flavored sugar-free energy drink shot that contains less than one gram of carbohydrates per serving.