BevNETHow CHILLING OUT is HEATING UP
There’s caffeine in everything from water to vodka. Yerba mate and guarana are standard ingredients in everything from banana smoothies to beer.But dude. Calm down. It’s time to chill. At least, for beverages, it is.
BevNET MagazineInnovation May 2008
Cover Story
Features
Protect Your Beverage Trademarks
BevNET will host Web Chat with trademarks attorney Greg Sultan
The next big innovation in RTD
It might not come in the bottle, but in the cap.
Super Ingredients vs. Super Fruits
the notion of functionality carries heavy expectation
What’s In A Name?
Selecting a trademark can make or break your beverage
Find Your Package Designer
your best advertising dollars may be spent on your can, bottle or case
Columns
Discriminatory Tax Threats
Policy makers looking for bucks have targeted beverages.
INNOVATION HIGHLIGHTS
Packaging club, functional bust and tear-off labels.
Fundamental Functional Decisions
The natural foods business has gotten close to being the fuctional foods business
Lowering the Ceiling, Raising the Floor
Shrinking your product and growing your profits.
A Knack for Picking the Winner
A few words with Chuck Esserman of TSG Consumer Partners
