BevNET Magazine
January-February 2012

Cover Story



The Exit Strategy

The love of what you create and the rewards for building lasting brands should be the end goal.

Inside RTD Tea

Look at the way newcomers Gold Peak, Honest and (Monster Beverage Co.-produced, Coke distributed) Peace Tea are performing against Nestea.

You Can Stay Nice

Sometimes the nicest folks are the ones who run into trouble with their business.

Alternative Sweetener Insights

According to research firm Freedonia, U.S. demand for alternative sweeteners will rise by 3.3% annually through 2015.

Brand News

For most recovery drinks, the sales pitch is pretty simple: "Got a hangover?"

Changes at BPW

The Coca-Cola Co. and Nestle fundamentally changed Beverage Partners Worldwide