In a revealing conversation with BevNET managing editor Martin Caballero, Premkumar shared his thoughts on a wide range of topics, from guiding the brand through its transition out of DSD distribution to the current market dynamics for center-aisle coffee drinks to how FORTO is refining its position as a product that plays simultaneously within the organic coffee space and the energy shot category.
COVID-19’s devastating effects on public health and the economy are still being felt, which itself is sparking changes in how people think about, shop for and ultimately consume beverages.
As consumers steered clear of bars and restaurants (despite limited openings around the country), sales of mixers and spirits grew as people shook up their drinking routines by making their favorite cocktails from the comfort and safety of their homes.
Amidst a worldwide COVID-19 pandemic, as the restaurants and bars shut down, Americans drank at home.
The Cannabis Food and Beverage Guide is a directory of packaged food and beverage products produced with cannabis, plus companies that provide goods and services to those brands. It is a who’s who of new and established food and beverage products containing CBD, THC, hemp and other cannabis derivatives.
In craft beer news: Denver's Great Divide to Sell RiNo Taproom and Packaging Hall; Pabst Ceased Production of Olympia Beer Brand; SweetWater to Expand Distribution to Colorado in February; Rhinegeist to Launch in Chicago with Reyes’ Windy City Distributing; Bell’s Brewery Promotes Carrie Yunker to EVP as Part of Succession Plan
Flavored malt beverages and additional category comparisons by sales and growth.
On the beverage front, there have been so many signs that the worst is over, and everyone is forging ahead.
In beverage news: Miller Coors Launches Its First U.S. CBD Drink in Colorado; Chobani Enters RTD Coffee Category With Multi-Serve Cold Brews; Zico Returns as Founder Rampolla, PowerPlant Ventures Buys Brand; Flow Alkaline Water Set to Go Public; Molson Coors Partners With Dwayne Johnson to Launch ZOA Energy Drink
In natural food industry news: SPAC Meets Snacks: Stryve Goes Public, Seeks to Build Snacking Platform; Kite Hill Launches New Line, Looks to a Future Focused on Consistency; High Road Acquires Three Twins Brand, Will Relaunch as More Premium Offering; Snacking Giant Mondelez Acquires Hu Kitchen
It stands to reason that resuscitating established, but abused or neglected, brands holds appeal as a way of short-circuiting the arduous brand-building process if the damage hasn’t been too severe.
Let me tell you, as a member of one of the discredited classes — journalists — it’s amazing to me that the information coming out of some of the companies I’ve reported on over the years has moved from GRAS to Gospel.
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