Cover Story

Faith

Acai makers are saying that the truth about their berry will set them free – from false hype. (note - corrected version)

Features

Channel Check

Spotlight Category: Refrigerated Juice and Juice Drink

Bevscape

Gatorade Set Free

25% of Gatorade's distribution to go into PepsiCo's DSD system.

First Drop

The Birthday Brand Learns To Run

This month, a big shout-out goes to Coke’s trade magazine publicity team.

Bevscape

Innovation: Disguise Version

High-Fructose Corn Syrup gets a name change.

Bevscape

Real Brand News

This marks the 11th consecutive year that Coke has achieved the positioning in Interbrand’s Best Global Brands report.

Publisher's Toast

Retailers: Quit Playing The Slots

Slotting fees: one of the most crucial ingredients of beverage marketing.