For juice makers today, success is where you squeeze it. Amidst a fractured market, the landscape can understandably appear in flux. Cast off from the CPG titans, the likes of Tropicana, Evolution Fresh and Suja are still settling into their new homes inside larger private equity portfolios.
The annual NOSH Better For You Food Guide.
Any parent will tell you that kids grow up fast. The kids beverage category, however, can move a lot slower.
Energy drink mixes and sports drink mixes by sales and growth.
In food industry news: Goodles Raises $13M to ‘Out Weird’ the Competition; Momofuku Goods Raises $11.5M in Second Round This Year; Boxed Bought From Bankruptcy by Distributor; TreeHouse Sells Snack Bar Business To Strengthen Balance Sheet; and G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch.
Like many of you, I’m sure, over the years I’ve developed various coping mechanisms to keep myself on an even keel through life’s little challenges and indignities.
There’s a fairly regular pivot we’ve seen many functional beverage brands make when they are having trouble gaining traction: they turn to caffeine.
In craft beer news: Brooklyn Brewery Takes Minority Stake in Hoplark, Forms Strategic Partnership; Vermont’s Lost Nation Seeks New Equity Partner or Turnkey Sale; Hard Seltzer Brand Mighty Swell Acquired; Weathered Souls Seeks Equity Partner to Take Over Co-Founder’s Majority Share; and Craft Beer Cellar Founders Offer Belmont and Trinktisch European Food Hall for Sale.
In beverage news: Yerbaé Raises $4M, Leans Into Sports & Entertainment; Paper For Plastic: PepsiCo Drops Plastic Ring Packaging; Icelandic Glacial Plans Facility Expansion, Retail Growth After Fundraise; and Molson Coors Ups Its Stake in ZOA with New Investment.
I’ve been attending trade shows and conferences for over 40 years, with beverages being my beat for the last 33. I am never disappointed.
