Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
The ongoing legal battle between Logan Paul’s Prime Hydration and Mark Anthony Brands’ Más+ by Messi is getting more heated.
Fresh off an exhilarating meetup in London, the team shines a spotlight on some of the standout brands at the event. They also delve into how fiber-forward brands are reshaping categories and why Gen X might be your brand’s unexpected secret weapon. This episode also revisits interviews from our San Diego meetup, including leaders from Sol-ti, Recoup, Innerbloom, Hydr8 and Erva Brew Co.
The growth of the hemp THC business has shined a light on a system that allows the proliferation of legal cannabis in some states while also creating a thriving market for hemp THC beverages in others where cannabis is illegal.
This week’s new sips include additions to the THC spirit alternative category, a Mexican-flavored sparkling water from the makers of Jarritos and a line of gut-health products from Pressed Juicery.
Tilray Brands’ 2026 first quarter – covering the all-important summer selling season – was “flat” due to the cannabis and craft beer platform’s Project 420 cost-savings initiative.
Volumes were down for PepsiCo in Q3 as the company prepares for a slew of product innovations aligning with better-for-you trends.
Ohio's Governor has announced an executive order to ban all intoxicating hemp products in the state for 90 days, effective Tuesday October 14.
We chatted with Ben Branson, founder of Seedlip and Sylva, about his checklist for innovation, what consumers want from alcohol alternatives, and the biggest questions facing the future of adult non-alc – and how we socialize.
![Death Match: Death Wish Sues Liquid Death Over Plans for Coffee Launch [Updated]](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2025/10/08181222/bevnet_death-wish_liquid-death_thumbnail-150x150.jpg)
Death Wish Coffee filed a trademark lawsuit on Tuesday in the U.S. District Court Central District of California Western Division alleging that Liquid Death is infringing on its trademarks with a line of soon-to-launch coffee drinks.
Primal Kitchen co-founder Morgan Zanotti returned with her second entrepreneurial endeavor this month: sparkling protein water brand Waay.
Los Angeles Dodgers phenom Shohei Ohtani's flexibility extends off the diamond as Ohtani is aligning with Syncron, a subsidiary of Japanese conglomerate Kowa, to add another beverage to his brand partnership portfolio.
With nearly three million bottles sold in the past 12 months, the makers of the negroni alternative have made a name for themselves as a gold standard in non-alc alternatives, all while avoiding outside investment.
The cold brew clash continues. Chobani, the parent company of La Colombe, on Monday filed a motion in the U.S. District Court for the Southern District of New York to…
