Headlines

Christian Energy Drinks are Becoming a Thing. What’s Driving Them?

There’s been an emergence of Christian-themed energy drink startups that are putting their faith front and center. Brands like Agape Energy, 4GVN and Praise Energy have all sought to use their religious faith as the basis for their businesses.

Taste Radio: PepsiCo Is Paying Attention. Are You?

Consumer expectations are changing fast, and brands of every size are being forced to adapt. In this episode, we discuss what PepsiCo's response to GLP-1s and inflation signals for CPG. We also dive into Vita Coco's acquisition of a super-premium rival, and sample everything from cereal-inspired protein shakes and date-sweetened cola to birch water and caffeinated banana milk.

Sprouts Adds 1,300 New Items as Q2 Sales Rise 5% to $2.3B

Sprouts Farmers Market continues to grow as a leading natural retailer with an expanding assortment and store footprint as it posts 5% net sales growth to $2.3 billion during the second quarter per its latest earnings report.

Review: Tom Brady’s Coconut Water Is A Winner

Thanks to Tom Brady's backing, Good Nut Coconut Water comes with a higher profile than most coconut waters, but the brand emphasizes simplicity, both in formulation and presentation.

Align Ventures Closes $125M Early Stage Fund II

Align Ventures closed its early-stage Fund II at $125 million. The consumer-focused firm aims to allocate Fund II into 15 to 20 brands, with check sizes ranging from $2 million to $10 million.