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Taste Radio Insider Ep. 51: The ‘Death’ of Modern Brands

In this episode, we’re joined by Mike Cessario, the founder and CEO of Liquid Death, a canned water brand whose heavy metal vibe and edgy marketing has generated considerable online buzz and attracted funding from a range of prominent investors. Cessario spoke about his experience as a creative director for Netflix and how it played into the brand’s development, why he views Liquid Death as a rebuke to extreme marketing, and why truly innovative ideas always sound crazy.

Distribution Roundup: Hoplark HopTea Goes Nationwide in Whole Foods

Hoplark HopTea Goes Nationwide in Whole Foods; CELSIUS Looks to Accelerate C-Store Business; Eternal Water Partners with Honickman Group; TEN Spring Water Adds United Supermarkets; KiiTO Adds South Pacific Whole Foods Stores; Oral I.V. Adds 120 Military-Based GNC Stores

To Target New Shoppers, Vital Proteins Expands Portfolio

Collagen-focused company Vital Proteins announced today the launch of a line of bars, sports drinks and a liquid creamers, moves CEO and founder Kurt Seidensticker told NOSH are designed to help the brand target a wider array of shoppers and expand beyond its core wellness enthusiast.

Tinley Opens Turnkey Facility for Cannabis-Infused Beverages

Tinley Beverage Company, maker of a line of cannabis-infused spirit and cocktail-inspired drinks, has completed work on its West Coast production facility, where it will provide turnkey co-packing services for other cannabis beverage brands.

Taste Radio Ep. 179: High Brew Coffee’s David Smith: “Culture Is Everything”

High Brew Coffee founder/CEO David Smith reflected upon his 20 year journey as a beverage entrepreneur, from the development and eventual sale of Sweet Leaf Tea to his next act in the coffee business. During our conversation, he explained why a strong company culture is key to success, the importance of planning for growth, and why, no matter how well you plan, mistakes are unavoidable.

AQUAhydrate Acquired by The Alkaline Water Co.

The Alkaline Water Company Inc. announced today it has entered a definitive agreement to acquire premium water brand AQUAhydrate in a stock-only transaction.

Buoyed by Branding, Snowing in Space Builds Back End

While it doesn’t offer brews infused with CBD or blended with plant milks, Virginia-based Snowing in Space has instead focused on more practical concerns: scaling production and distribution operations, including moving from its current 4,000 square foot home into a new 10,000 square foot facility this fall.

Wells Fargo: C-Stores Report Solid Growth Over Labor Day Weekend

Convenience stores are capping off a strong summer with 4.1% growth in Labor Day beverage sales, according to Wells Fargo Securities’ latest Beverage Buzz c-store retailer survey released today. The survey collected responses from retailers representing nearly 20,000 convenience stores nationwide. Overall beverage sales, including alcoholic drinks, were up 4.1%.

National Beverage: Q2 Earnings Show Slower Summer for LaCroix

LaCroix maker National Beverage Corp. saw year-over-year revenue drop 9.9% to $263 million in the second quarter, marking the Florida-based company’s fourth consecutive quarter in which it underperformed analyst expectations. The diminished year-over-year results reflect a subdued summer for LaCroix.