THE CPG INSIDER WEEKLY
This week, we’re checking out earnings reports from Hershey, Coca-Cola and more, investigating if Curd can reinvigorate the pudding set, and running for our lives from a giant sandwich.…
Headlines
The Zero Proof Adds Sales and Finance Leads
The Zero Proof has named beverage veteran Jill Sites as vice president of sales and former Coca-Cola finance director Montaser Aboshady as vice president of finance, the company announced Thursday.
Taste Radio: Has Liquid Death Lost Its Edge? And, Is Jetty Real?
Liquid Death built a billion-dollar business by challenging convention, but as its collaborations multiply and its products move beyond water, some are questioning whether the brand is evolving or jumping the shark. Plus, we dig into Jetty, the new hydration brand from Poppi founders Allison and Stephen Ellsworth, and unpack its mysterious early appearance at Whole Foods.
New Beverages: Vita Coco Kids, Red Bull Winter Edition, Owen’s x MGK
This week saw more seasonal LTOs rolling in from Red Bull and Trip, more sweet-treat protein from Slate, and Owen's collaborating with one of its celebrity investors.
Simply Good Foods Lays Out Turnaround Plans in Negative Q4 Earnings Report
The Simply Good Foods Company ended the fiscal year on a down note, reporting a 6.5% net sales decline to $1.35 billion for 2026, with steep drops in Atkins and OWYN sales impacting results.
Updated: Celsius ‘Stands Firmly Behind’ Product Claims, Clinical Studies Amid New Class Action Lawsuit
Celsius Holdings is facing a new proposed class action lawsuit alleging its flagship energy drinks mislead consumers with claims that they can “burn body fat” and “accelerate metabolism."
Why Carbliss is Skipping The Hard Sports Drink Trend
As brands race into the new hot ready-to-drink (RTD) trend combining vodka and sports drink flavors, one brand is playing it cool.
CPG Week: Cracking Into Vita Coco’s Success, Food Industry Layoffs Mount
In this episode, the podcast explores Vita Coco’s continued success, mass layoffs plaguing the food and beverage industry and Whole Foods 2027 trend predictions.
Review: Mingle Mocktails Makes an Impressive Zero-Proof Espresso Martini
The flavor does a surprisingly good job of capturing the essence of an espresso martini. There’s plenty of coffee flavor, while the sweetness and added flavorings create a profile that feels more cocktail-like than simply canned cold brew.
Reyes Beverage Group Adds Bacardi USA Portfolio Across 11 Markets
Reyes Beverage Group (RBG) has landed another major spirits supplier.
Oatly Bets on Fiber and Flavor to Keep Growth Moving Through Cost Shock
Oatly is embracing functional beverages as it pushes toward its next era of innovation with a soon-to-launch Fiber line.
CWENCH Hydration Aims to Spark Growth for Canadian Co. Cizzle Brands
Cwench is helping lay the groundwork for Cizzle’s broader portfolio, which now includes protein-enriched snacks and pasta.
Former Poppi Exec Jenny Danzi Joins Liquid I.V. as CMO
Liquid I.V. has appointed former Poppi chief marketing officer Jenny Danzi as its new CMO, bringing Danzi’s nearly two decades of marketing experience to the brand’s leadership team.
Taste Radio: The ‘Big’ Case for Doing Less (and Selling More) in CPG
For CPG founders, growth isn’t always about launching more products. Sometimes, it’s about doing one thing exceptionally well. Big Mozz founder and CEO Matt Gallira explains how that focus helped build a premium brand now sold in 7,000 retail locations. He reveals how food service became a critical engine for retail growth, and how Big Mozz is winning in a price-sensitive category.