CVS takes Dry Soda and Drink Maple nationwide following better-for-you pilot program in select stores last year, Verday Chlorophyl Water expands into Whole Foods South Pacific region, AQUAhydrate expands presence in Arizona.
The new line, AriZona Sparkling, is set to launch in metro-New York with a nationwide launch in select stores slated for later in the summer. AriZona describes the line as a “sophisticated take on bubbles” that includes five flavors; Strawberry, Pineapple Coconut, Orange Grapefruit, Lemon Lime, and Black Raspberry.
In a 7-1 vote yesterday, the Seattle City Council approved a 1.75 cents per ounce tax on distributors of sugar-sweetened beverages (SSB) that is expected to take effect in early July.
Last week a Reuters report that PepsiCo was in talks to acquire Vita Coco maker All Market Inc. had the beverage industry buzzing over what could be yet another billion-dollar acquisition of an entrepreneurial beverage company by a strategic giant.
KeVita's former chief strategy officer Bryan Crowley joins Soylent as president, Stumptown taps former Boombotix CEO Sean Sullivan for top positions after Ricci departure, Jacqueline Harrigan leaves marketing post at Agua Brands as the company partners with an agency.
Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda
Over his three decades as an executive and consultant in the natural products industry, Bob Burke has been recognized as one of the foremost experts in the space. He recently joined us for a wide-ranging conversation about the evolution of the industry and its transformative impact on the grocery business, his thoughts on the keys to success for startups and how he defines truly innovative ideas.
Last month, the Vermont-based maple water brand announced it had received $250,000 in funding from Vermont venture capital firm FreshTracks Capital as part of a $4.35 million Series A round that was led by venture capital firm Cleveland Avenue.
A list compiled by market research firm CB Insights of the 15 most well-funded venture capital-backed food and beverage startups reveals the increasing value placed on brands that are offering healthier choices and disrupting established categories like meat and dairy and innovating with plant-based offerings.
Consumers drop Odwalla "evaporated cane juice" class action suit, Hint asks for a stay on lawsuit challenging its "all natural" claims, Lakewood Organic Juices faces challenge to its "cold pressed" and "fresh pressed" claims in new class action suit.
Nestlé joins fellow beverage companies Coca-Cola, PepsiCo, Dr Pepper Snapple Group and Keurig Green Mountain in investing in the Closed Loop Fund, a $100 million social impact investment fund that provides municipalities with access to capital for projects aimed at improving recycling programs.
Fourteen months after cactus water brand True Nopal signed an exclusive international distribution deal with U.K.-based Lucozade Ribena Suntory Limited (LRS), the companies are tying the knot with a joint venture, True Nopal Ventures LLC. The new partnership is intended to boost True Nopal’s sales in the U.K. and Ireland.
The Austin-based company today announced the close of a $17 million funding round led by Boulder Investment Group Reprise (BIGR), a growth equity fund the partners with early-stage natural and organic products.
Reuters has reported that PepsiCo is in talks to acquire All Market Inc, the maker of leading coconut water brand Vita Coco. PepsiCo is offering less than the $1 billion that All Market has sought for the acquisition, according to Reuters, which cited sources familiar with the potential deal.