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BevNET’s 2026 Natural Beverage Showcase Is Now Available: Explore Trends in Soda, Hydration, Creatine & More

From functional soda and coconut water to clean energy, protein and emerging wellness ingredients, natural beverage continues to expand across new categories, formats and occasions. BevNET’s 2026 Natural Beverage Showcase is now available, bringing together more than 100 beverage brands and industry suppliers for a broad look at what’s showing up across the natural and better-for-you beverage market.

How Low Can You Go? Herb Light Makes Its Case for Light Beer-Inspired, 1MG THC Drink

Where most low-dose drinks come in at around 2.5 to 3 mg per container, Herb Light cuts that by more than half. But in the guise of a refreshing, session-friendly non-alcoholic beer styled after classic American light pilsners, the concept is closer to "non-alcoholic-plus" than to a typical THC drink.

Congress Passes One Month Extension for Hemp Ban

The hemp beverage industry is set to receive a one-month extension on the enaction of a looming U.S. hemp ban, as Congress has voted to pass a continuing resolution (CR) pushing the deadline to December 11, sending the bill to the President’s desk.

Athletic Brewing Appoints Dan Kleinman as CMO

Athletic co-founder and CEO Bill Shufelt said Kleinman’s addition to the company’s senior leadership team comes amid an evolution “from an industry pioneer into a transcendent global brand.”