Headlines

B Sweet Doubles Down on Nitro with New Teas

B Sweet, which added a canned Nitro Cold Brew Matcha Green Tea to its portfolio in recent months, will debut a Nitro Hibiscus Tea at Natural Products Expo West 2017 next week.

Happy Tree Completes Fundraising Round, Debuts Updated Label

In an interview with BevNET, Happy Tree CFO/COO Will Finkelstein called the new investment a recognition of the company’s potential and “a good validation of our brand and the maple water category” after a year in which the brand expanded to over 400 new retail locations and debuted several new SKUs.

Powell & Mahoney Launches Canned Sparkling Mixers

Powell & Mahoney is thinking small. The premium cocktail mixer brand will roll out a new line of 12 oz. canned sparkling mixers drinks at next week’s Natural Products Expo West 2017.

Distill Ventures Delivers Innovation to Diageo

As the CEO of Distill Ventures, the venture capital arm of British spirits conglomerate Diageo, Shilen Patel is always on the lookout for emerging and innovative brands that are ripe for investment.

High Brew Drops Stevia

Based on internal research that found approximately one-third of coffee consumers have an aversion to stevia, High Brew has removed the zero-calorie sweetener from three of its products.

Vega Enters RTD Market with Protein+ Shake

Marketing the new product as a meal replacement, the shelf-stable, non-GMO shakes contain 20g of protein sourced from pea, hemp, and pumpkin seed, vitamins and minerals, 3-4g of fiber, 1g of Omega-3 ALA, and a veggie mix made from leafy greens, green algae, and vegetables.

Gerry David Stepping Down As CEO At Celsius

Over the course of David’s tenure as CEO, Celsius made impressive gains in the fitness beverage category, posting record revenues for five consecutive years and an 18-fold increase in its stock price.

CAGNY 2017: Coke & Pepsi Outline Growth Goals

The Coca-Cola Co. and PepsiCo embraced expansive and ambitious changes to their product portfolios during presentations to market analysts at the 47th annual Consumer Analyst Group of New York (CAGNY) conference.

Starbucks to Shutter Remaining Evolution Fresh Retail Stores

The decision to shutter the stores, which sold freshly prepared juices, snacks and sandwiches on-premise, will allow Starbucks “to sharpen its strategic focus” on Evolution Fresh’s RTD line of cold-pressed, high pressure processed juices, according to a company spokesperson.

BevNET Podcast Ep. 46: Why “You’re Your Own Best Salesman”

In this podcast, Michael Schwartz, the co-founder and managing partner of Organic Food Incubator, a shared production facility and resource center for early-stage food and beverage companies, delved into the current landscape for start-up brands in metro New York, discussed top-of-mind ingredient and formulations embraced by entrepreneurs in the region and shared his take on effective sales, retail and distribution strategies for new brand owners.