Like sweatpants and sourdough, golf gained an unexpected burst of popularity during the pandemic, earning droves of players looking for an outdoors oasis and socially distant entertainment. Another leisure activity that saw pandemic growth: ready-to-drink cocktails. Now the two are combining.
The summer heat has already hit much of the U.S. and brands are meeting the weather shift with a variety of new beach-friendly flavor extensions, including lemonade-inspired offerings from Monster Energy and Sunwink, seasonal sparkling drinks from Levia and Waterloo, and Pride Month bottles from Pressed.
How can a brand offer a unique personalized experience to an increasingly diverse consumer base if the people developing and marketing products aren’t also diverse? TaChelle Lawson, Founder and President of FIG Strategy & Consulting, examines the connection between people and product.
Taste Radio’s hosts reflected on upcoming cultural events and the excitement surrounding NOSH Live and BevNET Live Summer 2022 in New York City. They also riffed on several new and innovative products, including crunchy mushroom chips, gut-health drinks made with upcycled whey, a soda-inspired line of kids’ beverages and cigarette-styled snacks made for “invisible friends.”
In this gallery, we highlight a sprinkling of notable new releases for this summer, including a single-barrel series that pays homage to Red Sox legend David Ortiz, the launch of Country Crock’s first-ever spirit and the debut of Westward’s Elements series that is inspired by the beauty of Northwest.
Volume declines helped decelerate non-alcoholic beverage sales growth for the two-week period ending May 7, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
NFL quarterback Nick Foles has invested in functional powdered beverage brand Mantra Labs and will serve as an athletic advisor and brand ambassador; As online sales rise triple digits year-over-year, California-based functional powder maker Bala is expanding its footprint in brick-and-mortar retail across the country.
Amid a challenging post-pandemic market environment, two Oregon-based beverage startups are going out of business as water kefir brand Goodwolf and Anheuser-Busch InBev-backed barley milk maker Take Two both announced they will cease production this month.
Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Thuy Nguyen, the Forager for online grocer Good Eggs, who shared her thoughts, questions and feedback with the participants.
Reed’s Inc. leadership is optimistic that a recent infusion of capital and moving deeper into RTD beverage alcohol will help offset anemic net revenue growth in Q1 2022, as revealed in its quarterly earnings report published on Tuesday.
The 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that Power?”; Also, Essentia extends its 'Stop for Nothing' campaign and Annie Agar joins Rowdy Energy.
Zoe Feldman, the GM of consumer for acclaimed and influential restaurant group Momofuku, spoke about the vision for the company’s brand of restaurant-grade pantry essentials, the impact of founder David Chang’s media presence on awareness and product trial, why she can’t hit the brakes on growth, and the reason she only hires “Swiss Army knives.” She also discussed the brand’s role in the evolution of the ethnic aisle and why she is focused on the fundamentals of building a good business.
Vermont lawmakers have advanced a bill to lower taxes on and grant wider market access to spirits-based, ready-to-drink (RTD) canned cocktails. If signed by Gov. Phil Scott, the bill (H.730) will go into effect July 1. It would lower state excise tax on spirits-based RTDs from $7.68 per gallon to $1.10 gallon.
When Phillips Distilling Co launched Prairie Organic Spirits in 2008, organic was an emerging trend, according to Meghan Murray, director of commercial marketing. Over a decade later, that mostly still holds true.
