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Functionality is everywhere – but are consumers buying the benefit or seeing right through it? This week, we dig into the rise of protein- and fiber-enhanced snacks from Khloud, Doritos and Smartfood, the growing buzz around colostrum, and a troubling new study on avocado oil authenticity. Plus, we explore the enduring appeal of pickle flavor and Grillo’s winning collaboration strategy.
Poppi gets sour, 5-Hour gets spooky, Bulletproof gets moody and MALK gets 'whole.'
Pressed Juicery has appointed a new CMO and CSO as it extends deeper into retail. Death Wish Coffee adds former YumEarth Exec as CMO.
Unwell Beverages, the drinks business of celebrity podcaster Alex Cooper, is in the process of shutting down after Halloween.
Adult Non-Alc (ANA) beverage sales passed $1.08 billion in U.S. off-premise sales in 2026, with the real number likely higher when counting on-premise and alternative channel sales. But more than halfway through 2026, that growth is slowing as the category matures, splitting into competing brand strategies, and drawing in different buyers from the industry's early assumptions.
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard break down the federal government’s first proposed definition of ultraprocessed foods and a rocky quarter for Celsius. The hosts also dig into Khloé Kardashian’s latest Khloud innovation and Keurig Dr Pepper’s lime-forward reformulation of 7UP.
Charlotte-based Axum’s portfolio companies – including its latest acquisition, NBA star Victor Wembanyama’s fledgling hydration drink Barcode – will gain access to “strategic guidance” from L.A. Libations.
Lifeway recorded another quarter of sequential sales growth, though headwinds from elevated milk prices tempered short-term performance.
There were many kinds of party drinks before 2010, but we’d bet none of them came in colorful plastic orb-shaped containers. BuzzBallz, the Sazerac-owned ready-to-drink (RTD) party prop, doesn’t just stand out for its spherical shape, but for what it represents about how people are drinking these days: with entertaining, high-ABV, convenient formats.
While taste is on-point, Coco Love Coconut Water's branding and messaging feels slightly underdeveloped in a highly competitive category.
This month's distribution moves are headlined by ready-to-drink (RTD) gin cocktail The Original Southside landing in major retailers, a wave of Southern Glazer's (SGWS) additions spanning vodka, rum, and scotch, and distributors scooping up new territory in the wake of Republic National Distributing Company's (RNDC) collapse.
Mountaintop Beverage is planning a major expansion of its low-acid aseptic manufacturing business, adding 250,000 sq. ft. of capacity as it seeks to capitalize on rising demand for functional beverages.
Enhanced water brand, Chaser, is raising a $2 million seed round as it scales its operations to push deeper into retail.
Functional beverage brand RYSE is defending itself against allegations made in a proposed class action lawsuit, calling claims that its Clear Protein line contains less than the advertised protein content “baseless.” RYSE was sued by California resident Daniel Ruchman in May. In a statement to BevNET, RYSE founder and CEO Nic Stella called the claims false and said the business intends to fight the lawsuit.