Headlines

Inflation and COVID Mean More Drinking at Home, Says IRI

At-home drinking is here to stay, according to a new report from IRI Beverage Alcohol Research. With inflation concerns and on-premise challenges, consumers are opting to indulge at home – and these conditions are impacting growth opportunities, putting a premium on innovation and affecting everything from e-commerce strategy to packaging and premiumization.

Monster: Q2 Earnings Garners Gross Margins Miss

Monster Beverage Company reported a steep decrease in margins for Q2 2022 as the cost of materials and logistics weighed down record sales of $1.66 billion, a 13% increase from the same period last year. Yet those results were dampened by the soaring cost of sales, which jumped around 40% to $875.3 million.

Monster To Launch Flavored Malt Beverage “The Beast Unleashed”

Monster Beverage Company confirmed its long-rumored entrance into beverage alcohol during its Q2 2022 earnings call on Thursday, announcing that Monster Beast Unleashed, a four-SKU line of flavored malt beverages (6% ABV), will launch in late Q4 2022 with the goal of being nationally distributed by the end of 2023.

Vericast: Inflation Pushes Brands to Craft Marketing Around Generational Differences

Marketing firm Vericast explained in its “2022 CPG and Grocery TrendWatch” consumer report that brands who offer competitive pricing and promotions while optimizing the convenience of online shopping with the in-store experience are more likely to succeed across age groups during the current high inflationary period.

The MetaMarket Looks to Gamify Ecommerce with Pop-Up Virtual Events

While some ecommerce platforms may be navigating a downturn as many consumers return to brick-and-mortar retail, startups Parade and CPGD are looking to the metaverse to make the online shopping experience more fun and personal with their latest platform: The MetaMarket.