Headlines

Robusta Move: Sang Debuts New Ad Campaign

Sang is ready to bring "Robussin’" to the masses via its new advertising campaign. The ready-to-drink Vietnamese coffee brand is debuting a new video spot today that shows just what happens when a Vietnamese Granny gets her hands on one of the brand's uber-potent brews.

BevNET Best Of 2023 Awards: Submit Your Nominations

BevNET’s annual “Best Of” Awards commend companies, brands, individuals, products, ideas and trends from across the ever-changing beverage industry landscape. The highly-anticipated awards show will take place in Marina del Rey, CA on the first day of BevNET Live Winter 2023, taking place December 4 + 5.

Expo East: Just Ice Tea In Cans; Non-Alc Eyes Grocery Gains

Expo East may be over (forever) but we’ve got stacks of notes and news from the show to bring you over the coming week. Here’s our post-event Monday dispatch, including news and updates from Just Ice Tea and Yesly, plus a look at the shifting priorities of next-gen alcohol-free beverages.

Distribution: Wandering Bear Finds Way Back to Retail; Leisure Project, Twrl Updates

In this roundup of distribution news, we chat with Wandering Bear CEO Matt Bachmann about the cold brew brand's approach to "thoughtful expansion" in natural/specialty grocery -- in the form of 200+ new Whole Foods locations across five regions -- with its 32 oz. cartons. Plus updates from Leisure Project and Twrl Milk Tea.

Expo East: Elmhurst Reboots Coffee; ShineWater Meets ‘Trolls’

Our Expo East 2023 coverage continues with a look into Elmhurst's revamped line of plant-based cold brew lattes, as well as ShineWater's ongoing move into cans under new CEO Clare Verdery. Plus updates from 100 Coconuts and Gorgie, and trend insights from SPINS.

Data: FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend

Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

Missed Shots: How 5-Hour Is Responding to Slumping Sales

After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.