As Damar Hamlin prepares to suit up and return to the field for the upcoming NFL season, he’s bringing that “don’t quit” attitude to, well, Don’t Quit! The protein and energy drink brand announced today that Hamlin has officially joined the company as an equity partner, marking the athlete’s first official beverage brand partnership.
Growing up, Spencer Hoddeson said he mostly heard the term “gay” in a negative context. Now, he wants to destigmatize the word and create representation in spaces that traditionally don’t have LGBTQ-owned products, one Gay Water at a time.
KDP announced this morning that it is investing $300 million in Philadelphia-based coffee company La Colombe, making it the second largest investor in the brand with a 33% equity stake and strengthening its ambitions of moving deeper into the RTD coffee category.
Beam Suntory CEO Albert Baladi will be stepping down and passing the baton to Greg Hughes, who serves as the company's senior vice president chief growth and brands officer, the company announced yesterday.
Frozen dessert maker GoodPop has stepped into the beverage category with a bubbly new sparkling kid’s juice drink line, complimenting its flagship line of better-for-you freezer pops.
Yellowstone’s Dutton family may be on a strike-imposed hiatus, but the show’s 6666 Grit & Glory beverage-alcohol brand keeps rolling. 6666 Grit & Glory has launched a $3 million media campaign and sweepstakes for a walk-on role on one of the franchise’s productions once the writers and actors strikes end and the Duttons return.
Renowned chef, restaurateur and “Top Chef” judge Tom Colicchio spoke about the development of his namesake food brand Colicchio Kitchen, his definition of “good food” and why he’s less intimidating than you might think. This episode also highlights a remarkable partnership between an upstart beverage company and an iconic spirit brand in a conversation with Social Hour co-founder Tom Macy and Nicole Austin, the general manager and distiller of George Dickel whiskey.
A new generation of hard seltzers and canned cocktails are positioning in the RTD alcohol category offering Asian flavors and twists on traditional beverages that connect with the Asian-American community and capitalize on a cultural zeitgeist among mainstream American consumers.
While ramping up commercialization efforts, horchata cold brew brand Bandida has joined Gordon Ramsay’s new competition reality series, Food Stars, vying for the chance to receive a $250,000 investment from the celebrity chef.
Thousands of food and beverage professionals are gathered this week at McCormick Place in Chicago from July 16-19 for IFT FIRST: Annual Event & Expo. Organized by the Institute of Food Technologists (IFT), IFT FIRST is the largest annual nexus between the academic and business sides of the food science world.
Since its founding in 2020, better-for-you energy drink startup G.O.A.T. Fuel has known it wanted to establish a base in the pro sports world. Now, as its footprint has surpassed 10,000 retail accounts nationwide, the brand is ready to go all in by trademarking the phrase “Sports Energy.”
James Bond favorite Belvedere Vodka made an announcement earlier this month: the brand has now transitioned to being fully organic.
The height of summer is in full force and this week’s new products feature fresh hydration products from Nuun, new sparkling water flavors, better-for-you launches and more!
Popular sweetener aspartame has been dubbed a “possible carcinogen” by global health standards, but domestic experts don’t believe it’s cause enough to begin reformulating just yet.
