Targeting $20M+ Revenue Year, Rowdy Ready to “Burn” With New Release
With the release of its first line extension, Rowdy Power Burn, the brand is aiming to diversify both its consumer base and retail presence, while giving it a lifestyle focus.
Headlines
BDSA: Global Cannabis Sales Expected to Grow 22% in 2022
Legal cannabis sales worldwide are projected to rise 22% this year to over $35 billion, up from $29 billion in 2021, according to a report by Colorado-based cannabis market data supplier BDSA released today.
Watch: Category Closeup – Web3 & CPG
In this edition of Category Closeup, BevNET reporter Brad Avery and a panel of CPG leaders take a look at one of the fastest growing (and most misunderstood) trends currently emerging within the food and beverage space: web3. This disruptive, decentralized technology platform – which includes NFTs, cryptocurrencies, blockchain and Metaverse – has emerged as a new, disruptive tool for companies of all sizes.
CELSIUS: 2021 Marks Record Growth Year as Distribution Drives Momentum
Fitness energy drink maker CELSIUS enjoyed record growth in its Q4 2021 and full year earnings report released this week, with revenue up 140% to $314.3 million. Domestic revenue rose 186% to $273 million for the year while international revenue was up 17% to $41.2 million from the previous year. Gross profit was up 111% to $128.2 million.
ZOA Introduces First Line Extension With Pre-Workout Supplement ZOA+
ZOA continues to be busy in the early months of 2022, announcing this week the launch of its first-ever line extension, a pre-workout energy drink called ZOA+.
Diageo Opens New $110 Million Illinois Manufacturing Facility to Increase RTD Production
Diageo North America has opened a 225,000 sq. ft. manufacturing facility in Plainfield, Illinois, expanding the company’s production capacity by more than 25 million cases. Diageo Lincolnway, a $110 million project, includes the installation of two new high-speed canning lines, which will support production of both malt- and spirit-based ready-to-drink canned cocktails (RTDs).
Ex-Waterloo Marketing VP Launches Country Luau RTD Cocktails
Just a few weeks after his former colleague Jeff Arnold joined LALO Spirits as its president and COO, another alumnus of Texas-based Waterloo Sparkling Water’s management team is entering the beverage alcohol category with the launch of Country Luau, a new spirits-based ready-to-drink cocktail line set to hit stores later this month.
JuneShine Launches RTD Canned Cocktails In Next Step Toward Becoming Lifestyle Brand
Ready-to-drink canned cocktails from JuneShine began quietly hitting store shelves in Southern California last week and officially launched March 1. The release of the spirits-based canned cocktails marks the first non-hard kombucha product launch from the San Diego-headquartered company.
Taste Radio: When ‘Better’ Is Your Mantra, Everything Is Possible. Just Ask Aimee Yang.
BetterBrand founder/CEO Aimee Yang spoke about how she analyzed the opportunity to create a better-for-you bagel, why raising her first $1 million was both remarkable and lamentable, the fortuitous way she met several investors, what she wanted to convey in branding and package design and why she embraces a “software mindset” when it comes to iteration.
Rowdy Mermaid’s Functional Platform Expands with Adaptonic Clarity Launch
Less than a year after launching its first non-kombucha offering with its functional Adaptonic products, Colorado-based beverage brand Rowdy Mermaid is taking another step beyond its roots in kombucha with Adaptonic Clarity, a line of sparkling drinks made with Lion’s Mane mushrooms.
This Week’s New Products: Nitro Pepsi, Light Tropicana and Spindrift’s New Flavor
What this week lacked in volume of new products, it made up for with releases from some of the leading names in major categories like juice, sparkling water and kombucha, not to mention soda.
ThinkThin Founder Launches betterland foods with Perfect Day
ThinkThin founder Lizanne Falsetto is going from protein bars to animal-free dairy protein, announcing today the launch of betterland foods, a new company developing products made with Perfect Day’s animal-free dairy proteins.
Taste Radio: There’s Big Money Flowing Into Small Brands. And, Why We’re Skeptical About A ‘Bowl.’
Following a two-week period that saw five beverage brands collectively add nearly $60 million in new funding, the hosts discussed each deal and how the companies are planning to deploy the capital. They also spoke about the increasing prevalence of food and beverage conglomerates internally developing on-trend concepts while taking branding and design cues from entrepreneurial companies.
Monster: 2021 Saw Double-Digit Growth Despite Challenges, Alcohol Ambitions Move Ahead
With rumors circulating that it may be closing in on a merger deal, Monster Beverage Corporation reported record growth for the fourth quarter and full year 2021 in an earnings report this week, with 2021 net sales up 20.5% to over $5.5 billion.