Pearpop – a marketplace platform connecting brands and content creators – dropped The Pearpop Energy Drink today on the belief that it can build a slate of new brands spanning numerous categories overnight, with products that don’t even exist.
Bob Dylan's whiskey brand Heaven’s Door is moving its production from Tennessee and expanding capacity at a new distillery in Kentucky, while also building an immersive brand experience space in a former church in downtown Louisville.
As tequila continues to rise, Campari Group has expanded its agave spirits portfolio with the launch of a new tequila, Mayenda. The brand will debut with a blanco expression available in Mexico and the U.S. this week, retailing at $70.
On-premise tequila sales were up 23% in the latest 52 weeks on-premise compared to last year, and 7% off-premise, according to new data from NIQ. Here are four of the factors behind the rise of agave spirits.
Cure Hydration has raised $5.6 million in a Series A funding round led by Lerer Hippeau, the company announced this week. The funding arrives as the New York-based functional drink mix brand has expanded its retail presence to over 15,000 doors nationwide.
In this interview, Cann co-founder Jake Bullock discussed the brand's recent launch in New York, the impact of Minnesota’s bold legislative action on the broader cannabis beverage space, why Cann is backing stronger regulations around infused products and how beverages fit into the modern weed retail experience.
Non-alcoholic spirit companies are updating their playbooks as they angle for a share of the $11 billion no/low beverage alcohol market.
Non-alcoholic beverage sales accelerated in the two-week period ending April 8, bolstered by improved volumes in conjunction with a slight moderation in pricing, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Monster Energy has asked a federal judge in Florida to dismiss a false advertising lawsuit filed by Bang Energy manufacturer Vital Pharmaceuticals (VPX) accusing the California-based energy drink leader of making dangerous products with hyperbolic marketing.
MYND Drinks is the first CBD company to partner with a Major League Baseball (MLB) club through its newly announced partnership with the Chicago Cubs.
Noah Simon-Waddell and Ari Raz, the co-founder and CEO, respectively, of The Coconut Cult, explained how they have positioned the plant-based probiotic yogurt brand for scale and mainstream success while maintaining its values and vision, including the impact of meaningful and authentic social content and its direct correlation to surging and organic sales growth.
Lemon Perfect is moving into nearly 500 Target stores, cannabis beverage brand Cann is now available in New York state and Bored Cow makes its national retail channel debut in Sprouts Farmers Market.
Molson Coors and The Coca-Cola Company are partnering again this fall with the launch of Peace Hard Tea, a 5% ABV malt-based version of Coca-Cola’s Peace Tea.
Although beverage sales growth has remained steady throughout Q1 2023, convenience retailers showed some trepidation for the months ahead by lowering their annual sales growth projection to 4.6% in the latest Beverage Bytes survey from Goldman Sachs Equity Research.
