Electrolyte-enhanced bottled water brand Propel and actor Michael B. Jordan have teamed up to launch two new TV spots as the brand goes all-in on its Gatorade roots with a revamped visual identity.
It may seem counterintuitive, but successful founders are often stung by self-doubt, a topic the hosts discussed in this episode, along with Neil Patrick Harris’ foray into the RTD cocktail business and a divisive brand collaboration. We also sat down with operations expert Andrew Guard to speak about scaling strategies, generating mainstream demand through flavor and working with non-nutritive sweeteners.
Ibiza is famous as an island vacation playground, but one company wants to make it known for its herbal spirits. Basbas, a lower-ABV herbal spirit, is launching a $2 million equity raise, the company announced today.
Tonight when hordes of fans are pushing their way towards refreshment stands at Massachusetts’s Gillette Stadium during the opening night of Taylor Swift’s much-heralded tour, they’ll have the option to order a glittery purple cocktail inspired by the pop star’s hit, “Lavender Haze.”
Most regen food startups have pioneered their own sourcing networks to support seed-to-shelf regenerative agriculture systems – and these operations that take a bit of initial capital to get going. But, while venture money is already in short supply, it seems even harder to come by in this space.
In this week’s new products gallery, sparkling water maker Waterloo teams up with chef Curtis Stone to create a premium picnic basket, Vybes launches a “lite” version of its CBD beverages and nutpods unveils its first sweetened oat milk creamer.
Stoli Group has invested in The Pathfinder Hemp and Root, a fermented and distilled non-alcoholic amaro. Made from fermented and distilled hemp (non-intoxicating), the non-alcoholic spirit sits at the nexus of two rising categories: cannabis drinks and no/low alcohol.
Silvia Santiago, Puerto Rico’s first female rum master blender, celebrates her 50 year anniversary this year at Destilería Serrallés. We chatted with Santiago about the ways trends influence her release strategy, what’s changed for women in rum, and how to balance innovation and tradition.
In this new spirits gallery, Sugarlands Distilling Co. teams up with nonprofit Folds of Honor to launch a Sour Blue Raspberry flavor, BHAKTA Spirits pays homage to civil rights activist Mahatma Gandhi and Glendalough unveils a fresh new look for its Irish gins.
With luxury tequila driving growth for spirits, the beverage innovators behind Fuze, NOS, BodyArmor and Core, are looking to further their presence in agave spirits.
Non-alcoholic beverage sales remained “healthy but decelerated sequentially,” growing 8.8% in the two-week period ending May 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
After watching cold-pressed juice establish a place for itself in the tastemaker markets of New York and Los Angeles, Midwest Juicery is looking to reinvigorate the category in its own backyard. Also, ShineWater and Remedy Organic expand their Northeast presence, Hella Cocktail Co. partners with Rainforest, and Mineragua enters select Whole Foods doors.
LS Cream, a liqueur inspired by Haitian drink known as cremas, has received an investment from Fearless Fund at a valuation of $10 million, the company announced today.
James Morrissey, the founder of beverage alcohol platform Global Brand Equities, discussed his vision to meet modern consumers where they live and drink via a contemporary approach to brand and promotion, how he cultivates mutually beneficial celebrity partnerships and why moving at “the speed of culture” is key to the company’s marketing strategy.
