Headlines

Taste Radio: What Does It Take To Go From ‘Good’ To Great? Consider Your Audience.

Matthew Parry, founder and CEO of canister-packaged snack brand The Good Crisp, spoke about how he has carefully navigated comparisons to Pringles, how the company’s channel and merchandising strategies have evolved to reach more mainstream consumers, and how he’s balancing rapid growth with a conservative approach to hiring.

10 New Whiskeys To Try This September

From double-decade old bourbon to a trilogy of “Pacts,” the spirit industry saw a wide array of limited-batch whiskey innovations this month.

Kite Flies Into U.S. Market with Adaptogenic Botanical Beverages

Having spent the past year building its Canadian business and navigating a series of supply chain disruptions, Toronto-based sparkling botanical beverage brand Kite is making its U.S. debut this month in California and the Midwest.

Flow Water Sees Revenue, Losses Rise in Q3

Flow Beverage Corp. continued its rapid sales growth in Q3, reporting a net revenue increase of 79% to $12 million compared with the previous quarter, even as net losses widened for the quarter and for the year.

Don’t Quit! Builds Momentum in Southern California

Don’t Quit!, a better-for-you protein drink brand developed by fitness lifestyle company Body By Jake and L.A. Libations and distributed by Keurig Dr Pepper (KDP), is gearing up for its next stage of growth after strong early sales in Southern California have provided “proof of concept” for its line of clean label beverages, the company announced today.

Expo East Concerns Grow, From Safety to Sampling

Members of the natural products industry have had a sense of deja vu the last few weeks as the fate of the annual trade show Natural Products Expo East has been a hot discussion topic. Last year, show organizer New Hope shifted its shows to a virtual format, but this year the company is moving forward, having spent recent weeks attempting to address attendee safety concerns and generate enthusiasm for a return to in-person events.

Leveling Up: P.E. Firm True Acquires Majority Stake in Sneak Energy

U.K.-based private equity firm True. announced this week that it has acquired a majority stake in direct-to-consumer energy drink maker Sneak Energy for an undisclosed sum. The deal is intended to fuel Sneak’s international expansion as it grows its ecommerce business and makes advances into European brick-and-mortar accounts.

Molson Coors to Expand La Colombe Distribution Nationwide

Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.

Nuun Launches Immunity3 Stick Packs

Four months after its acquisition by Nestle, Nuun’s latest innovation offers a glimpse of the company’s new product strategy as it diverges from its flagship tablet line with the launch of Immunity3 stick packs. Nuun’s Director of Product and Innovation Vishal Patel said the brand aims to cater to a more targeted need-state with the new product launch as they also keep up with the nationwide demand for immune-boosting products in the wake of the pandemic.