As frigid temperatures stick around, this weekâs new products gallery features tropical-flavored drinks from Sparkling Ice, Island Oasis and Marquis celebrating sunnier days. Additionally, Pressed collaborates with six black artists to celebrate Black History Month, LEVIA gets into the Valentineâs Day spirit and Just Made unveils a new smoothie line.
Foodservice organic beverage provider Tractor Beverage Company has tapped Asif Khalid as its first COO, a position created âspecifically to allow the company to leverage his diverse skillsâ in the beverage space, according to a press release.
The Coca-Cola Company-owned brand unveiled a new look and upgraded formulation this week as it aims to modernize the line. The updated products, in both original and Zero Sugar varieties, will now feature twice as many electrolytes as Gatorade and will also contain Vitamins B12 and C, the company announced yesterday.
As Valentineâs Day approaches, some RTD cocktail brands are holding onto an eternal summer with tropical-inspired flavors while others are rolling out new iterations of classic cocktails. Check out this gallery for the latest launches from brands like Tip Top Proper Cocktails, Captain Morgan and Hercules Mulligan.
Ferron Salniker is joining BevNET as Spirits Editor, guiding our steadily deepening coverage of the spirits and RTD cocktail space. She will be reporting for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
Logan Paul and KSIâs PRIME Hydration has signed a three-year marketing partnership to become the âOfficial Global Sports Drink of UFCâ, replacing BodyArmor which has sponsored the UFC for the past five years.
Today we welcome a familiar face to our full-time staff. Melissa Traverse, a former BevNET colleague who rejoined the team as the Director of Community to take the lead on engagement with our growing community.
A new generation of AAPI owned and operated startup brands have launched online and in-store recently, sporting premium and better-for-you versions of products that look to reclaim the heritage of and rebuke stereotypes about Asian cultures and Asian foods. With vibrant, modern branding and messaging and an emphasis on authentic flavor, brands have emerged to sell new takes on classics.
Acknowledging issues within its existing system, the U.S Food and Drug Administration (FDA) is seeking to reimagine its food program through an agency-wide restructuring, per a letter published by Commissioner Robert Califf earlier today.
Zico Rising has raised $14 million, according to an SEC Form D filing submitted on January 27. SEC documents also indicate the company closed a $4 million round in December marking the company's first capital raises since Mark Rampolla, the founder of Zico, purchased the company back from the Coca-Cola in early 2021.
On-demand convenience delivery retailer Gopuff and e-commerce beverage-alcohol platform Drizly are teaming up to provide broader service for bev-alc delivery, the companies announced today.
James Beard award-winning chef Stephanie Izard spoke about the origins of her globally inspired consumer brand This Little Goat, how taste and accessibility guide its thoughtful product and marketing strategy, why the company turned to self-manufacturing and how she became more comfortable as the primary spokesperson for her restaurants and brand.
Unilever has appointed former H.J. Heinz executive Hein Schumacher to lead the CPG company effective July 1 reaffirming the multinational company's commitment to its food brands.
MALKâs recent $9 million round was all about funding more distribution, but the alternative dairy brandâs first task for 2023 is driving awareness via a new commercial, Farmerâs Market. The 30-second ad was filmed at a farmerâs market and features real consumers.
