Headlines

Taste Radio: How ‘Super’ Successful Founders Ask For Advice, Build Value And Gain Trust

by BevNET.com Staff, Oct. 11, 2022 at 3:24 pm

Super Coffee co-founders Jim, Jake and Jordan DeCicco spoke about how shifting headwinds have influenced recent business decisions, the impact of Covid on innovation and what they learned from being on the front lines of distribution and merchandising since the outset of the pandemic. They also explained the value of being “the world’s foremost experts on Super Coffee” and how they communicate exit planning to their team.

Sanzo Commemorates ‘Linsanity’ Anniversary with Jeremy Lin LTO Launch

by Brad Avery, Oct. 11, 2022 at 2:11 pm

Asian-inspired sparkling water brand Sanzo has partnered with former NBA star Jeremy Lin for a new LTO flavor launch – Asian Pear – which is rolling out in retail and online this month. The launch is timed to celebrate the 10 year anniversary of “Linsanity."

VPX Files for Chapter 11 Bankruptcy Protection

by Brad Avery, Oct. 10, 2022 at 4:51 pm

Vital Pharmaceuticals (VPX), the maker of Bang Energy, has filed for Chapter 11 bankruptcy protection. Business operations will continue, the Florida-based company said in a press release Monday, as it moves ahead with efforts to rebuild the Bang distribution network.

Proper Wild Partners With Barstool Sports to Fuel Retail Expansion

by Martín Caballero, Oct. 10, 2022 at 11:35 am

The natural energy shot brand has landed digital media powerhouse Barstool Sports as its new marketing partner.

NACS 2022: PepsiCo Showcases Zero Sugar, Energy Innovations; Jason Derulo Invests in TREO

by Brad Avery, Oct. 7, 2022 at 5:00 pm

PepsiCo’s mission to become a “Faster, Stronger and Better” company has colored its innovation slate for 2023; Pop star Jason Derulo has taken an equity stake in birch water brand TREO; Innovations in energy drinks may have played the starring role at this year’s show, but iced tea was not far behind.

As Seltzer Brands Flex Into Spirit RTDs, Are Consumers Ready to Trade Up?

by Ferron Salniker, Oct. 7, 2022 at 4:30 pm

As hard seltzer slows and spirit-based RTDs accelerate, brands like White Claw, Topo Chico and Truly are eager to help consumers cross over.

Logan Paul’s PRIME Hydration Looks to Powders, Energy & International Expansion

by Brad Avery, Oct. 7, 2022 at 11:30 am

Having establishing itself as the sixth largest sports drink brand in the U.S. after less than a year on the market, Logan Paul's PRIME Hydration is now setting its sights on international growth and expanding its platform with powders and energy drinks.

Report: Consumers, Categories Growing for Non-Alc Brands

by Lukas Southard, Oct. 7, 2022 at 10:55 am

A new report by spirit accelerator Distill Ventures highlighted non-alcoholic beverages and spirits evolution into a fast-moving segment with products ranging across different use occasions and need states.

ReserveBar Brings On-Demand Spirits Sales Online

by Ferron Salniker, Oct. 6, 2022 at 11:56 am

E-commerce luxury spirits platform ReserveBar announced today that it will now provide on-demand sales, a move that reflects the changing landscape of online alcohol shopping and underscores the company’s ongoing mission to bridge the technology gap between alcohol producers and consumers.

KetoneIQ Looks to Build Ketone Community With Shots at Equinox

by Martín Caballero, Oct. 6, 2022 at 11:26 am

This week, KetoneIQ's 2 oz drinkable ketone launched at all 38 locations of Earth Bar, 28 of which are located inside an Equinox gyms and 10 of which are standalone stores.

Monster’s The Beast Unleashed to Roll Out January 2023

by Jessica Infante, Oct. 6, 2022 at 10:24 am

The Beast Unleashed, the first product born from Monster Beverage and CANarchy Craft Brewery Collective’s merger, will roar to life in January 2023.

NACS 2022: Tropical Wave Hits Flavor Innovations; Premium Water Brands Boom

by Brad Avery and Jeffrey Klineman, Oct. 5, 2022 at 5:10 pm

Judging from the slate of new flavor innovations on display at this year’s NACS Show, consumers are looking for a little taste of paradise as Tropical SKUs debuted across beverage categories; Eternal Water targets high growth thanks to hiring 41 former Essentia employees.

Gopuff Partners With Grubhub; Expands Private Label

by Lukas Southard, Oct. 5, 2022 at 4:01 pm

Gopuff is delivering news of a new partnership with restaurant to-go platform Grubhub and a launch of a new health and wellness private label brand called Goodnow.

Elevator Talk: Sweet Prairie Haskap, Rivergreen Cocktails, Seoul Juice, Courtside, Krave Kicker

by BevNET.com Staff, Oct. 5, 2022 at 10:30 am

Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Adam Louras, a partner with Mercenary, who shared his thoughts, questions and feedback with the participants.