Lars Williams and Mark Emil Hermansen, the co-founders of experimental distillery and food company Empirical spoke about how they identify and sustainably source high quality – and often unusual – ingredients and turn them into delicious experiences. They also discussed flavor innovation as a means of stimulating memories and why transparency is the priority in marketing.
In this week’s roundup of new product launches, SUNNYD and Red Bull roll out seasonal favorites in time for summer, GHOST debuts a new hydration stick variety in collaboration with Sour Patch Kids and SOM Sleep shows its support for the LGBTQ+ community with limited-edition Pride Month cans.
Investments in packaged food and beverage companies have been focused on the same areas for the past few years, with perhaps an increasing focus on alternative protein sources as well as social impact (excluding the impact of the pandemic on dining at home and home delivery).
Curaleaf is launching Endless Coast infused seltzers in Massachusetts, while Hi5 is rolling out its new energy drink in both regular and sugar free varieties.
Heartbreak and Confusion. Those were the feelings that hit the builders of Honest Tea – hard – on Monday after the Coca-Cola Company announced its intention to discontinue the organic beverage brand by the end of the year.
Over the brief history of the gut-friendly soda category, much of the competition for new consumers has happened online, where leading brands like Poppi and Olipop have leveraged social media and user-generated content to build their brands. But, at least for the next few weeks, the action is moving offline with Olipop and Poppi both launching pop-up experiential activations in Columbus, Ohio and New York City, respectively.
Following Tuesday’s announcement that it had acquired HPP juice brand Evolution Fresh for an undisclosed sum, Bolthouse Farms said today that it wants to quickly scale the brand in new channels nationwide after the deal closes later this year.
To say that Chamberlain Coffee is built around its eponymous namesake is to belabor the obvious. At just 21-years old, vlogger Emma Chamberlain has built an audience of 26 million followers across Instagram and YouTube without much of a gimmick to speak of; her videos include activities like driving, cleaning her apartment and making lots of coffee.
As the sun finally emerges from behind the clouds, ready-to-drink cocktail makers are rolling out new products to sip in the sunshine. Check out this gallery for two new canned cocktails from Post Meridiem, a line of desert waters from Madre Mezcal and new product formats from Red Lady and Corsair Distillery.
Starbucks Coffee has agreed terms with Bolthouse Farms for the sale of its cold-pressed juice brand and business Evolution Fresh, the two companies announced late on Tuesday. Financial details of the transaction, expected to close later this year, were not released.
After over two decades, CompassBox has earned a name for itself through frequent releases of blended malts and a campaign aimed at encouraging transparency in whisky spirits. That’s the exact kind of innovation and passion Manesh Rungta, the founder and managing partner of Cælum Capital Limited, is looking for.
Brittany Yeng, the co-founder of trendsetting flavored whiskey brand Skrewball explained why an “against the grain” approach has worked for the company, the reason that misjudging people can be both problematic and helpful, why a gut check is a key factor in every decision and how a poor review of the brand early on was a blessing in disguise.
Long-admired entrepreneurial beverage brand Honest Tea is being phased out by its corporate parent, the Coca-Cola Company, according to a statement from the compnay released on Monday.
As leading mass retail chains Walmart and Target face excess inventory and margin pressures amid high inflation, food and beverage emerged as one of the strongest CPG sectors during the retailers’ Q1 earnings reports last week.
