Headlines

Taste Radio: Embrace Being Uncomfortable. Hyper Growth May Follow.

Joshua Ellis, the founder and CEO of super-premium mixer brand WithCo, explained how, despite being the company’s sole employee in early 2020, he weaved together a DIY and paid social marketing strategy that fueled a surge in direct-to-consumer sales, how he’s thoughtfully expanding the brand’s retail footprint and what he means when he says that he’s “building to sell.”

People Moves: Brew Dr Names Dan Stangler as New CEO

Brew Dr Kombucha announced this week it has appointed Dan Stangler as CEO, assuming the role from the brand’s founder Matt Thomas. Stangler’s CV includes 15 years with General Mills, serving as the business unit director for Annie’s and as senior business unit director.

RTD Spirits Gallery: From G&Ts to Brunch Bellinis

In our latest RTD Cocktails Gallery, we take a snapshot of summer, with new releases ranging from a brunch-themed bellini to a classic whiskey cola to a ready-for-anytime Aperol Spritz.

Watch: Category Closeup: Product Showcase – Sports Drinks

After taking a deep dive into the category dynamics and trends on the Expert Analysis portion of the show, the focus for this month’s episode of Category Close-Up: Sports Drinks shifts to the brands that are driving the action on-shelf in retailers nationwide.

Jones Soda Sets Stage to Enter Cannabis Market

Over two years after cannabis industry investment firm SOL Global took a minority stake in Jones Soda, the Seattle-based craft soda maker is finally preparing to launch infused edibles and beverages. Yesterday, Jones issued a $2 million unsecured convertible debenture to SOL Global and entered a non-binding term sheet with Canadian reporting issuer Pinestar Gold Inc.

Pressed Juicery Rebrands to ‘Pressed’, Emphasizing Broader Offerings

Having long ago expanded its product offerings beyond the purview of juice, Pressed Juicery announced today that it has rebranded, simplifying its name to Pressed. The refresh will include updated packaging for the brand’s wholesale CPG line as well as a comprehensive redesign for its more than 90 stores across the country.

Jessica Biel Joins Kinderfarms As Co-Founder

Seeking to extend its reach beyond the hydration category and create a clean-ingredient, family-oriented wellness platform brand, Kinderlyte this week introduced both a new brand identity, Kinderfarms, and co-founder – actress Jessica Biel – along with announcing the launch of a a kid-focused line of plant-based protein shakes.

Suja Acquired By PE Firm Paine Schwartz

Cold-pressed juice brand Suja Life has been acquired by investment group Paine Schwartz Partners, the company announced today. Financial terms of the deal were not disclosed.