Bang v. Monster: Super Creatine Questions Continue As Jury Trial Begins
Monster Energy's jury trial against Bang Energy maker Vital Pharmaceuticals is underway, with claims around "super creatine" facing scrutiny.
Monster Energy's jury trial against Bang Energy maker Vital Pharmaceuticals is underway, with claims around "super creatine" facing scrutiny.
Upcycled CPG companies are innovating supply chains and scaling production in order to bring costs down so the niche sustainability trend can become more widely adopted and reach a larger market.
Thanks to its eponymous CBD-infused soda, the Vancouver-based functional wellness beverage brand has emerged from the pioneering days of CBD drinks as one the category’s leading players.
David Greenfeld, the founder and CEO of better-for-you frozen novelty and candy brand Dream Pops, spoke about the duality of marketing indulgent food made with healthier ingredients, leveraging the brand’s flagship popsicles as a springboard into shelf-stable products, why every CPG company needs to also be a “content company,” and why consistency is the most important aspect of Dream Pops’ social media strategy.
Nestlé has introduced a new online platform, the Youth Entrepreneurship Program (YEP), designed to give young entrepreneurs access to education and career development opportunities, with the broader goal of generating ideas to benefit the global food system.
Flash-frozen coffee producer Cometeer is making its brick-and-mortar retail debut this month in all seven Erewhon locations in Southern California. As part of the rollout, the company is also debuting three new 4-pack varieties, available exclusively in Erewhon stores, which will retail for $9.99 each.
The founders of Sunboy, a spiked sparkling coconut water, initially got together slanging fresh coconuts at events and parties in New York. The two hosted parties on the Brooklyn Bridge selling coconuts from a bicycle, eventually growing the enterprise to offer the experience at food and corporate events.
Bang CEO Jack Owoc talks rumors of a sale to Keurig Dr Pepper, takes aim at Pepsi, and shares why he's not ready to stop fighting Monster.
In this week’s roundup of new product launches, Coffee Mate and Califia Farms add fall flavors into your cup of coffee, Mingle Mocktails teams up with Peacock’s Love Island to launch a new flavor, and NotCo introduces its latest product innovation.
In this episode of Taste Radio, the hosts discussed YouTube sensation Emma Chamberlain’s foray into the coffee business as the founder of Chamberlain Coffee, the surprising news that Haus, a promising brand of low-ABV aperitifs, is shutting down and the launch of Coca-Cola Dreamworld. This episode also features the latest installment of The Maxi Minutes, in which LDR Ventures co-founder Maxine Kozler Koven offered tips on how to get current investors to join subsequent funding rounds.
When it comes to social media, Karen Locke, founder of marketing and branding agency High Proof Creative, likes to joke that while the spirits industry brings the alcohol to the party, it’s always the last to be invited.
Last week, many THC-infused cannabis beverage brand leaders received long awaited recognition in the mainstream press when the New York Times ran a feature covering the surging popularity of the emerging category in legal markets. But the piece, titled “Weed Drinks Are a Buzzy Alcohol Substitute. But Are They Safe?” didn’t sit right with many in the industry.
What started as a way to treat mental health for a father and son has evolved into a wellness-focused tea brand with the support of Gwyneth Paltrow that offers both RTD cans and loose leaf blends targeting marginalized communities.
Campari Group has closed an agreement with Catalyst Spirits to acquire an initial 15% interest in Howler Head Bourbon, with a medium-term route to total ownership and exclusive global distribution rights.